To provide a complete website refresh to launch the Cox Diesel Engine at the Fort Lauderdale Boat Show, as well as additional bespoke web landing pages, email marketing and design support.
“It is always a pleasure working with Molokini, who went above and beyond to accommodate our change requests to the website. They captured our vision and delivered a website which exceeded our expectations.”
Marketing Communications Manager
Marine Industry Website Design
Molokini reinvented the website with an appealing new visual style, plus a completely new approach to site navigation. Crucially this was completed in time for a key industry event where a new product was to be showcased.
One innovative and unique feature is a special slider which allows users to see the engineering inside the CXO300 engine, or the outside design with a simple slide.
For an intuitive user experience, the modern navigation is simple and includes embedded page flip software to enable website users to read the product brochure without leaving the site.
The product page for the CXO300 diesel outboard engine also includes stunning imagery and moving number counters with key product information to give the page real impact.
Event Marketing Support
Ahead of the launch event, a bespoke landing page was designed to support registration while carrying through the high-end visual style of the refreshed website www.therevolutionbegins.com
To drive registrations, Molokini designed an email marketing campaign and a bespoke printed invitation (created by Noted In Style), both of which directed potential attendees to the registration page. More than 150 relevant delegates registered to attend the event.
Interactive online tool
To further support the event, Molokini designed a bespoke online cost savings calculator tool. Hosted on a microsite, this was used on tablets in kiosks at the event providing dynamic charts and results on potential cost savings based on the different criteria completed by visitors.