What is Pay-Per-Click (PPC) advertising?
PPC is a type of online advertising where advertisers are charged each time a user clicks on their ad. The most popular PPC platform is Google Ads, where advertisers compete for keywords, and their ads are displayed at the top of the search engine results pages (SERP) when those keywords are searched for/queried.
Making PPC part of your marketing strategy is a great way to reach potential customers which you might otherwise miss out on, tapping into a huge high-quality traffic source that you can direct to your website. When done right, using this form of advertising can increase your leads, brand exposure, sales, and revenue by reaching a wider audience. Results are transparent and can often provide great ROI within minimal initial spend.
Google Ads can also be really useful in the first few months of a new website going live while waiting for organic SEO to catch up on new pages.
Reporting and Analytics
We provide monthly reports that track your Ads performance, so you can see the impact of our efforts and assist CRO. From the beginning, we ensure your Google properties are all set up correctly including your Google Tag Manager (GTM), GA4 and Google Ads. We can output results to Looker Studio as required.
Benefits of using PPC for your business – managed by professionals?
PPC, or Pay-Per-Click, advertising offers several benefits for businesses when done correctly. Here are some key advantages of using PPC for your business.
By leveraging the benefits of PPC, businesses can effectively reach their target audience, drive traffic to their website, and generate leads or sales. However, we advise using a PPC professional to manage campaigns to avoid wasting money on the wrong strategy, copy or implementation.
1. Increased visibility: PPC allows your business to appear at the top of search engine results pages (SERPs) and other online platforms, giving you immediate visibility to potential customers – unlike organic SEO.
2. Targeted advertising: PPC allows you to target specific keywords, demographics, locations, and interests, ensuring that your ads are shown to the right audience. This helps you reach people who are more likely to be interested in your products or services.
3. Cost-effective: With PPC, you only pay when someone clicks on your ad, making it a cost-effective advertising method when implemented properly. You can set a budget that suits your business and have control over your spending.
4. Measurable results: PPC platforms provide detailed analytics and reporting, allowing you to track the performance of your ads. You can measure metrics such as impressions, clicks, conversions, and return on investment (ROI), giving you valuable insights into the effectiveness of your campaign(s).
5. Quick results: Unlike organic search engine optimization (SEO), which takes time to show results, PPC can generate immediate traffic to your website. This is especially beneficial for new businesses or those looking to promote a time-sensitive offer or event.
6. Flexibility and control: PPC campaigns can be easily adjusted and optimized based on real-time data. You can test different ad copies, keywords, and targeting options to find the most effective combination for your business. This level of control allows you to make data-driven decisions and maximize your advertising efforts. And you have complete control over the spend.
Talk to us about how we can help your PPC efforts.
About us
We are a marketing agency based in Worthing with years of experience providing Pay-Per-Click (PPC) services in many different verticals and budgets utilising platforms such as Google Ads, Meta Ads and LinkedIn Ads. If you need a locally based marketing agency to help run your PPC campaigns get in touch.