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Some of the best marketing decisions don’t come fr

Some of the best marketing decisions don’t come from dashboards, they come from getting the right people in a room.

We run a lot of workshops, and the real value isn’t just the output. It’s alignment.

When teams sit together to:
• Define audiences
• Agree on priorities
• Set realistic goals

Marketing stops feeling reactive. Everyone pulls in the same direction.

Strategy isn’t about jargon or thick documents.

It’s about shared understanding.

And when you have that, execution becomes effortless.

#LeadershipDevelopment #MarketingStrategy #TeamAlignment #WorkshopFacilitation

Allow us to reintroduce ourselves. Hi, we are Mol

Allow us to reintroduce ourselves.

Hi, we are Molokini Marketing.

Your strategic and creative partner for marketing that actually moves the needle.

#allowmetointroducemyself #agencylife #digitalmarketing

What is a Redirect? You try and visit a webpage a

What is a Redirect?

You try and visit a webpage and all of a sudden you’ve been sent off somewhere else entirely. That’s a website redirect.

It’s where a page automatically sends users and search engines from one URL to another. Why? Because redirects are essential for guiding users to the correct URLs, maintaining SEO value, and ensuring a smooth browsing experience.

The two most common types of redirects are:
- 301 Redirect (Permanent Redirect): This permanently moves a page to a new URL, passing most of the link equity
- 302 Redirect (Temporary Redirect): This temporarily moves a page to a new URL without passing link equity

But which should you choose for your website?

This brochure was created to bring several industr

This brochure was created to bring several industrial brands together in one place with clear messaging and bold imagery.

We ❤️ design.

#MarketingDesign #BrandStory #BrandValues #PrintDesign #IndustrialMarketing

What does your trustworthiness say about your bran

Why is your innovation and product so good? Often

Why is your innovation and product so good?

Often… your clients don’t actually care about the technical…even in highly technical industries.

Working with engineering and manufacturing companies for over 20 years has taught us one thing: being technically brilliant isn’t enough if your audience doesn’t feel the value.

In the industrial sector, many businesses lead with the spec sheet. But as Nik mentions below - that’s rarely what creates demand.

#MarketingForManufacturers #BrandMessaging #DemandGeneration

Your website shouldn’t fit a template. It should f

Your website shouldn’t fit a template. It should fit your business.

For most businesses, it’s not just about code, features or frameworks. Even in the digital space, the tech isn’t what wins people over...it’s the confidence that you can deliver what truly matters to them.

After years of managing website projects, one thing stands out: clients want sites that are fast, responsive, and built to work exactly the way their business works and their audience thinks. And as Simon shares below, that’s why the Molokini “small enough to care, big enough to deliver” balance matters.

#WebsiteDesign #DigitalExperience #WordPressDevelopers #BespokeWebsites

We consult Echo the Gecko on brand colours 🦎 (yes,

What is a LinkedIn Ad Relevancy Score? The highes

What is a LinkedIn Ad Relevancy Score?

The highest bidder does not always win with LinkedIn ads. That’s because that auction also factors in an Ad Relevancy Score. This is LinkedIn’s way of measuring the overall value your ad provides to users. Think of it as a hidden rating system that influences how often your ad is shown and how much you pay for each click or impression.

Each ad is evaluated with a relevancy score, which is based on:
- Expected click-through rate (CTR)
- Predicted likelihood of ad clicks, based on historical performance data
- Landing page experience, including relevance and user-friendliness

In short, LinkedIn rewards advertisers who create high-quality, relevant experiences for users. Big budgets don’t always equal big results.

#Molokini #MarketingTips #LinkedInAds #Marketing101

Easter Egg Throwing Challenge Accepted 🐣 It's far

Easter Egg Throwing Challenge Accepted 🐣

It's far harder than it looks - #Eggcellent work Molokini Milly!

#Easter2026 #HappyEaster #EasterWeekend #SpringVibes #Eggcellent

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