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Category: Digital

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We don’t have a photoshoot and croissants before e

We don’t have a photoshoot and croissants before every workshop we deliver… BUT these are the faces of the Molokinis delivering 3 workshops in 3 days for a group of brilliant brands, so why not 🥐

What we love most about marketing workshops: asking the questions it’s hard for brands to ask themselves, taking people out of the day-to-day to think bigger, and seeing those lightbulb moments when they realise they had the answer all along 💡

Everyone should be thinking about structured data

Everyone should be thinking about structured data right now.

We’re operating in a world where search engines and AI assistants decide what gets seen, surfaced, and recommended.

If your website isn’t clearly understood, it won’t be chosen.

Just some of the ways structured data can help you:

• Boost your visibility in rich results on Google, as well as shopping, local, and knowledge panel features
• Help search engines and AI clearly understand what’s on your site (and not get it wrong)
• Get ‘chosen’ by AI bots in recommendations, giving them a clearer reason to pick you over competitors
• Improve voice search performance
• Make your well-earned reviews work twice as hard for you (a key trust signal)

And if you’re wondering how to implement it without overcomplicating things, we’re big fans of the @RankMath plugin on @WordPress websites. It makes populating schema markups simple, and something anyone in the team can get involved with.

#SEO #StructuredData #DigitalMarketing #AIMarketing #SearchEvolution #ZeroClickSearch

Who said lunch breaks can’t be productive? Bagel

Who said lunch breaks can’t be productive?

Bagels on the table and Annie diving into the detail of structured data and a host of other fun SEO topics!

Always making time to learn (and eat🥯) at Molokini.

#lunchandlearn #agencylife

The strongest brands don’t just talk about their v

Instagram captions are no longer just creative cop

Instagram captions are no longer just creative copy, they’re SEO real estate.

According to Sprout’s 2025 Pulse Survey, nearly 1 in 3 consumers now use social media for search instead of traditional engines, and Instagram is leading the charge.

Even more telling?
- 26% of users turn to Instagram specifically for product discovery
- Younger audiences are skipping Google entirely and going straight to IG

So what does that mean for brands and marketers? Your captions now need to work harder!

What smart marketers are doing now:

1. Optimising everything - from your handle and bio to captions and hashtags
2. Creating content around search intent
3. Leveraging location for discoverability
4. Aligning social + SEO teams

☝️This last one is often overlooked.
- Your SEO team already knows what people are searching for.
- Your social team knows how to create engaging content.
- Combine the two, and you unlock serious growth.

Shared keyword lists, search insights, and “low-hanging fruit” queries can power a joined-up strategy that wins across both channels.

Spotted those electric blue accents in WordPress?

Spotted those electric blue accents in WordPress? That’s WordPress 7.0.

Released on 20th May as “Armstrong,” it’s set to bring a more intuitive interface, better speed, and enhanced block editing.

Our WordPress dev team are here putting it through its paces and will share our honest thoughts soon...but what do you think so far?

(Side note: we’re big fans of @WordPress naming releases after music legends like Louis Armstrong - nice choice)

#WordPress #WordPressDevelopment #WebDesign

All the marketing decision! Sun, sea, and seriousl

All the marketing decision!
Sun, sea, and seriously tough decisions 🌊😂
This or that with the Molokini team!
#marketing #agencylife #thisorthat

Great ideas need space…and a walk by the sea 🌊☀️

Great ideas need space…and a walk by the sea 🌊☀️

Happy Bank Holiday Weekend from the Molokini Team!

#agencylife

You don’t always need a new website, sometimes you

You don’t always need a new website, sometimes you just need to fix what’s already there.

We see this all the time:
- great businesses
- strong capabilities
- but websites that undersell everything

The good news? Most improvements are quicker than you think.

If your site hasn’t been looked at in a while… this is your nudge!

Big shout out to our clients exhibiting this week

Big shout out to our clients exhibiting this week in Hamburg and Birmingham at @TOCEurope and ChemUK 2026.

These shows are more than just dates in the calendar...they’re where industrial strength really shows up.

#IndustrialStrengthMarketing #TradeShows

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