In our new blog series, Molokini Marketing details the four big challenges manufacturing, engineering and technology businesses face when marketing their products and the secrets to getting it right.

Common Marketing Challenges Facing Manufacturing, Engineering And Technology Businesses - Part 4: Keeping Up

In previous weeks we’ve looked at subjects such as budget and how to make sure it’s spent on activities that will actually deliver results, how to avoid a lack lustre marketing campaign through sector knowledge, as well as how to create visually stimulating campaigns.

This week, we discuss the idea of ‘keeping up’ – with the various marketing channels, along with new tactics and tools, technologies are evolving at a rapid rate! So, what should you do?

Challenge #4 – Keeping Up

It’s understandable that it’s hard for any business to keep up but it’s particularly hard for industrial businesses, who may have limited inhouse marketing resource. Unless you have a very big inhouse marketing team, it can be difficult for an inhouse team to deliver well on all channels and become experts on all of them.

Keeping Up – The Solution

When you use an outside agency, such as Molokini Marketing, it is a given that staff will be keeping fully abreast of the latest trends, so you don’t have to!

Marketing Agency In Worthing, West Sussex

Established in 2005, the team of experts at Molokini Marketing, based on the South Coast in Worthing, West Sussex can work with you, allowing you to do what you do best whilst we focus on the rest. We’ll ensure that your social channels are updated regularly, as well as work with you to create a steady stream of current content, plus more!

If you’d like more information or to chat to a member of our friendly team, call us on +44 (0) 1903 207408 or visit