PR & Content Marketing

Strategic Positioning

Molokini drives truly integrated schedules, leveraging PR and digital marketing techniques that deliver results in the press, in search and direct. We have particular expertise in manufacturing, logistics, materials handling, safety (ATEX), oil and gas, marine and technology sectors.

Content

Molokini copywriters and content creators develop engaging press materials that drive messages to the right audiences. We are experts at writing features, authority pieces, case stories and press releases. We then effectively manage often complex approval processes and translate into multiple languages where necessary.

We then distribute material to all relevant media.

Relationships

For over a decade, Molokini has cultivated professional relationships with journalists, influencers, and publishers across many industries and regions. We match your news with the right publishers, and seek suitable features and interviews to earn coverage. We do this in multiple languages and can combine this service with digital marketing activities to boost your SEO efforts and social media.

Opportunities

We put clients in the right place at the right time, by managing feature schedules, pursuing editor relationships and monitoring national press enquiry services.

We also research and present suitable award opportunities. Molokini has had great success drafting and submitting award entry nominations for clients to celebrate thought leadership, innovative products, exceptional staff, or anything else noteworthy.

Events

Molokini helps make the most out of scheduled events, ensuring the right messages are delivered. Our experienced events team organises press events across the world bringing international press together.

We also support the build and message development for exhibitions, seminars and conferences.

PR Agency in Worthing

Molokini originally started as a PR agency back in 2006 with a core focus on developing fresh, relevant, high quality content.

Today we continue to make complex subjects engaging and easy to digest by humans and search engines. Our approach is simple. Be consistent, be responsive to editors, be professional and be relevant.

But we don't just get exposure in the trade press or help get more from advertising spend.  We make the content go further in different channels to help drive leads into sales funnels. Some of the content we produce:

  • Press releases
  • Case stories (for press and developed into online content, blogs)
  • Features / editorials
  • Blogs
  • White papers
  • Animations
  • infographics
  • Videos

And we deliver this content through various channels (according to the brief):

  • Press
  • Websites
  • Social Media
  • Emails

Then we report on everything we do.  These success reports can be tailored to suit your business objectives.