Skytrail Website Development

Enhancing Positioning and Presence

To enhance Skytrail’s positioning and online presence, we developed a multilingual website, integrated with Opto, their unique system bridging airline, cruise, and travel data. An onsite workshop with Skytrail’s team revealed a need for professional imagery and a corporate yet friendly aesthetic. We maintained close collaboration, ensuring alignment with easyJet’s brand, leading to a site praised by both Skytrail and their clients, setting the stage for further marketing enhancements.

Understanding Skytrail

We started with an onsite workshop to dive deep into Skytrail’s operations and the value they bring to their clients—travel companies, cruise operators, and airlines. This helped us identify key areas for improvement. We recognised the need for updated, professional imagery to give the site a corporate yet friendly feel.


Key Features and Design

The new website stands out with its professional photography of the team and offices, creating a modern and inviting appearance. Recognising Skytrail’s international audience, we made the site multilingual to cater to a broader audience and strengthen existing relationships.

A major highlight was branding Skytrail’s unique system, Opto. This platform connects airline, cruise, and travel data seamlessly, providing a user-friendly experience. We crafted a distinctive logo for Opto that complements the Skytrail brand.


Collaborative Approach

Working closely with Skytrail, we held weekly catch-ups to keep the project on track. Our use of Figma allowed for real-time collaboration and feedback, ensuring Skytrail was actively involved in the design process. We also carefully managed easyJet’s brand requirements, sourcing suitable imagery and ensuring their expectations were met.


Collaborating with Molokini has transformed our online presence. From the initial workshop, where we defined our needs as a team, to the final launch, their professional approach was evident. They recommended incorporating professional photography, which has significantly enhanced our visual appeal.


During the web build, Molokini’s guidance towards a multilingual site was crucial, allowing us to better serve our diverse markets. The clean, friendly, and professional design they delivered truly reflects our brand and the experience of working with us.


Colin Williams
Managing Director



Skytrail Logo


The results speak for themselves!

Skytrail is delighted with their new, professional online image. Thier clients feedback was overwhelmingly positive, with minimal adjustments needed. This success has not only enhanced Skytrail’s positioning but also led to further opportunities to improve their marketing presence.

Skytrail website in mobile preview

Looking ahead

This project has set a solid foundation for future collaboration. Skytrail is excited to continue expanding their digital and marketing footprint, and we look forward to supporting their journey in the ever-evolving digital landscape.