Independent School Prospectus Design for Lancing College
A Fresh Perspective on Prospectus Graphic Design
Lancing College needed a fresh approach for their prospectus. They had new, high-quality imagery from their 2024 photoshoot and wanted to make better use of it. The previous prospectus was fine, but it leaned too heavily on long-form text.
Lancing College, wanted something bolder, more visually engaging and to the point. The challenge? A tight turnaround. We needed to have everything ready for review before Christmas, with a print deadline looming in early January.
A Fresh Perspective on Prospectus Graphic Design
Lancing College needed a fresh approach for their prospectus. They had new, high-quality imagery from their 2024 photoshoot and wanted to make better use of it. The previous prospectus was fine, but it leaned too heavily on long-form text.
Lancing College, wanted something bolder, more visually engaging, and to the point. The challenge? A tight turnaround. We needed to have everything ready for review before Christmas, with a print deadline looming in early January.
Creative Strategy and Branding
As a new agency working with Lancing, we were given creative freedom within their brand guidelines. This allowed us to push things forward and elevate their brand while staying true to their identity. Their existing motto – ‘Be Inspired. Be Brilliant. Be You.’ became the central theme of the prospectus, with key statements running throughout:
- Be in the right place to grow
- Be who you want to be
- Be curious
- Be where you belong
We focused on large-scale imagery, bold typography, and strong messaging, ensuring that each page made an impact. We also wove in key quotes from students, parents, and teachers to bring authenticity and personality to the prospectus.
Copywriting and Artworking
Beyond design, we helped tweak and refine the copy – ensuring it was sharp, engaging, and consistent with the overall theme. Importantly, we shifted the focus to speak directly to prospective students rather than just describing the school. The result? A prospectus that felt fresh, inspiring, and relevant.
One of the standout sections was a double page spread showcasing student life, with powerful portraits highlighting extracurricular activities like music, drama, sport, and photography. The overall design put students at the centre, with minimal emphasis on teachers, reinforcing Lancing as a place where students can truly be themselves.
Print Management
The final prospectus, complete with gold foiling on the cover, was well received by Lancing College. The marketing team loved the fresh approach, and they’ve since asked us to make further refinements for a longer print run – ensuring it fully reflects Lancing as a premium education provider of choice.
Lancing College Testimonial
“We were really impressed with Molokini’s work on our prospectus redesign. With a tight deadline (I think it was about 3 weeks!) and high expectations, they delivered a fresh, professional design that perfectly captured our brand. The team was responsive, collaborative and full of great ideas – a pleasure to work with from start to finish. We’re delighted with the final result and we are looking forward to working with them more in the future.“
Sarah Willoughby
Head of Marketing, Lancing College