Cox Marine Website Development
Project Overview
Cox Marine, a leading manufacturer of diesel outboard engines for the marine industry, partnered with us to elevate their digital presence. The goal was to reflect their evolution from an ambitious startup to a confident, credible OEM brand.
We were also tasked with supporting the global launch of their new Diesel V8 engine and delivering tailored, region-specific content to engage key markets and their international dealer network.
Project Overview
Cox Marine, a leading manufacturer of diesel outboard engines for the marine industry, partnered with us to elevate their digital presence. The goal was to reflect their evolution from an ambitious startup to a confident, credible OEM brand.
We were also tasked with supporting the global launch of their new Diesel V8 engine and delivering tailored, region-specific content to engage key markets and their international dealer network.
The Brief
Cox Marine’s previous website no longer kept pace with the company’s ambitions or reflected its industry-leading capabilities. With a new leadership team in place and a refreshed brand identity, the company was ready to reposition itself online—moving away from a startup feel toward a bold, established OEM presence. The new website also needed to support dealer attraction and engagement worldwide.
Our Solution
We delivered a full-service digital solution, including:
- Discovery workshops
- Site strategy and scoping
- UX and UI design
- WordPress development
- Copywriting
- Video and photography production
A key part of the transformation was improving the site structure and navigation to help users access information quickly and easily.
We also designed clear user journeys with well-placed calls to action—particularly supporting the “Find a Dealer” function. Drawing inspiration from established OEMs, we ensured the site felt bold, innovative, and authoritative.
The site has already received widespread praise! The pace at which this project has been delivered, coupled with the tight adherence to schedule, has been remarkable and equally matched by the professionalism, positivity, and engagement between all parties.
Gemma Crocker
Network Development and Commercial Operations Director, Cox Marine
Design & Features
In collaboration with Cox Marine’s marketing team, we aligned the new site with their updated brand identity—now with “Marine” incorporated into the company name to reinforce their industry focus. We developed a refined colour palette and typeface selection to complement the existing branding. Visually, the site embraces large-format video banners and immersive full-screen imagery to convey not just the product, but the lifestyle and industries supported by Cox’s powerful diesel outboards.
Importantly, all the video content featured on the new website was produced by our in-house team—from scripting and storyboarding through to filming and editing—creating a consistent visual language across the site.
Key features include:
- An interactive dealer locator
- A reskinned and restructured partner resource section
- A performance data area with filterable functionality
- Geo-targeted content architecture to support localisation
The Result
The new website launched successfully and has already received widespread praise from both internal teams and global partners.
Examples of images taken as part of photoshoot
