Care England Brand Transformation and Website
Care England is a registered charity focused on representing and supporting care providers of all sizes nationally. Its community has access to up to date information, policy updates, specialist groups and discounts to assist them with the day-to-day running of care services.
In need of an updated website and visual identity to match its goals, Care England looked to Molokini to modernise its look, organise resources and put a spotlight on its main passion: representing care organisations.
Care England Brand Transformation
After 2 user focussed workshops with the Care England team to understand what they needed, Molokini used the existing elements to evolve the brand and set out a collection of resources that could be used to generate consistent, on-brand collateral moving forward.
The Care England logo and identity has been modernised to engage with a variety of audiences, whilst being sensitive to the legacy brand.
Care England Website Features
The geometric elements and minimalist style of the website creates a modern feel and user friendly experience, with a unique colour change from blue to green when a user logs in, adding interest and amplifying the UX. With Molokini’s visual direction the photos throughout the site put a focus on care providers and promote the advocacy work of the Care Home Parliamentary Network. Most importantly, the Resources & Guidance page has an easy-to-use navigation that caters to their busy members.
Care England Member Area
Member logins are accompanied by a colour change while users are presented with a member dashboard. This provides a place for Care England to recommend its latest resources, events and articles as well as allowing the user to access their favourite articles. Suggested publications are based on the member’s saved articles, providing them with a uniquely personalised dashboard.
“It’s been a pleasure working with the team at Molokini. They’re there when we need them and have provided us with a fantastic site and platform for us to grow as well as excellent support and direction. We look forward to working with them again in the future!”