User Focused Website Design for Broadway Group
Broadway Group is a diversified aerospace manufacturing group with extensive capabilities and customers in civil, defence, production, and aftermarket market sectors. It remains a private, family-owned business with a track record of long-term, sustainable growth, and has an ambitious long-term strategy.
After recently acquiring new businesses, Broadway Group approached Molokini to design a new website to reflect its new mergers. After conducting a user focussed UX workshop, we adopted a modern and crisp feel, given the nature of the business.
San serif fonts and typewriter-style animations provide a mechanical, logical feel to the site. Separate areas were created for the three areas of operation within the group while a common menu maintains a homogenous feel throughout the website. A careers page allows for the recruitment of new engineering, admin, and sales staff.
We’re incredibly pleased with the outcome, particularly when the client uses words like “exceeded” and “expectations” in that order. This is just the beginning for the Broadway team and this site. Hopefully, Molokini has given them a good platform to start promoting and pushing their online presence.