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Biochemical Society Strategy Brochure

The Biochemical Society promotes the future of molecular biosciences, facilitating the sharing of expertise and supporting the advancement of biochemistry and molecular biology.

Molokini was commissioned to artwork and produce a 24 page, custom sized full colour brochure to present the association’s three year strategy.

Studio Design Services

  • Graphic Design
Speak with our design team
Brochure Design for Biochemical Society
Biochemical Brochure 1
Biochemical Brochure 2
Biochemical Brochure 3

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10 YEARS at Molokini!� What’s the reward? Reading 10 YEARS at Molokini!� What’s the reward? Reading our Christmas marketing story like a pro! 🎄✨

Hannah, you’ve kept us smiling for a decade, and now you’re spreading festive cheer to everyone.

Happy anniversary AND Merry Christmas from all of us! ❤️

#WorkFam #ChristmasVibes #MarketingAgency #WorkAnniversary #AgencyChristmasVideo
Want to know 5 ways you can elevate your LinkedIn Want to know 5 ways you can elevate your LinkedIn Ads Relevancy Score?

To get the most out of your LinkedIn Ads, improving your Relevancy Score should be a top priority. A higher score not only boosts your ad visibility but also reduces your cost per result. 

Here are 5 ways to elevate your score and maximise your campaign performance:

1- Refine your audience - a more relevant audience is more likely to engage, boosting your score
2 - Write compelling ad copy - clear, concise, compelling that has clear value to the reader and aligns with the landing page
3 - Use strong visuals and CTAs - whether it’s a static image, carousel, or video, your creative should be eye-catching and relevant.
4 - Test and optimise - continuous optimisation is key to maintaining and improving your Ad Relevancy Score over time
5 - Optimise your landing page - if your landing page doesn’t deliver, your relevancy score will suffer

#Molokini #MarketingTips #LinkedInAds #Marketing101
Too early for Christmas tunes? Some early festive Too early for Christmas tunes? Some early festive celebrations, Molokini style! We beat the Worthing Mindworks escape rooms (the best team obviously won… @mindworksgames ) and toasted our success with some fantastic cocktails and mocktails (shout out to @HeartbreakerBarUK !)

Laura then put our brains to the test with a quiz that had more twists than a Christmas cracker! All while enjoying some tasty Mexican food. ¡Feliz Navidad! 🌮🎉 (Thanks @saltiomexican !)

#TeamMolokini #AgencyLife #ChristmasParty #EscapeRoomChampions #AgencyCulture
The recent B2B Marketing Live in London was packed The recent B2B Marketing Live in London was packed with insights, ideas, and inspiration – from AI adoption to creative strategies that still deliver results.

We’ve rounded up 8 key takeaways that stood out to the Molokini team, from video best practices, to a new world of SEO, and why great content is still king.

Read the full blog for actionable insight - link in comments.

#B2BMarketing #MolokiniMarketing #B2BMarketingExpo
Does the highest LinkedIn ad bid always win? Link Does the highest LinkedIn ad bid always win?

LinkedIn Ads operate on an auction-based system, but it’s not as simple as “highest bidder wins.” LinkedIn uses a second-price auction model, like Google Ads.

In this model, the winner will pay a penny above the second-highest bidder. They do not have to pay their full bid. For example, if your max bid price is £10, and the second-highest bid price is £5, you would only be charged £5.01. 

The platform is designed to prioritise user experience. Showing irrelevant or low-quality ads, even if they come with a high bid, can lead to poor engagement and user dissatisfaction. LinkedIn rewards advertisers who create ads that are both valuable to users and aligned with their interests.

So, the auction is about total value, not just price. The more relevant and engaging your ad is, the more likely it is to win auctions at a lower cost.

Learn more about the LinkedIn Ads bidding process from the experts at Molokini: https://loom.ly/tCiM1NA

#Molokini #MarketingTips #LinkedInAds #Marketing101
If you needed a reason to talk about cake today… h If you needed a reason to talk about cake today… here it is!

Celebrating World Cake Day with a taste of our shoot last week for the delicious @rachaelskitchen 🍰

#WorldCakeDay #ContentCreation #AgencyLife
It’s been a whirlwind few months for the Molokini It’s been a whirlwind few months for the Molokini projects team! From stunning websites to creative photoshoots and dynamic video content, we’ve been busy bringing stories to life.

Here’s a little peek behind the scenes at the magic happening every day.

#MolokiniCreative #BehindTheScenes #AgencyLife #DigitalDesign #ContentCreation
If your brand serves multiple regions, industries, If your brand serves multiple regions, industries, or customer types, a one-size-fits-all social media schedule may not be effective. Segmenting your social audience can enable greater precision. 

 👉 Segment by region - Consider time zone differences if you have an international audience. For example, a post that performs well at 9am GMT may miss your US-based followers.
 👉 Segment by industry - B2B audiences may be active during work hours, while B2C audiences might engage more in the evenings or weekends.
 👉 Segment by platform - Your audience may have different engagement patterns on LinkedIn than they do on TikTok, so adjust your schedule accordingly.

Use social media management tools to help with audience segmentation or create separate content calendars for each of your key audience groups.

#MarketingTip #MolokiniMonday #SocialMediaMarketing

Use social media management tools to help with audience segmentation or create separate content calendars for each of your key audience groups.

#MarketingTip #MolokiniMonday #SocialMediaMarketing
What does your culture say about your brand? Tod What does your culture say about your brand? 

Today, we’re celebrating the power of being kind in business and with soul, integrity and authenticity (move aside AI).

! Remember, your brand isn’t just a logo, signage or pop-up display !

Kindness... now that’s good branding. When employees treat clients, suppliers, and each other with empathy and respect, it reflects your brand’s values in action. Every kind interaction is a positive brand touchpoint, shaping how people perceive your business. 

Kindness builds trust, loyalty, and a reputation that sets your brand apart. But it starts within. It’s how your team speaks to each other, how they talk about clients or suppliers in the office, or behind closed doors.
 
The team at Molokini are so lucky to work with some amazing clients which have the professionalism, experience and culture to simply say “thank you” with kindness and respect.

So just remember, the actions, integrity and kindness of people say a lot about a brand and are a visible sign of how healthy a business truly is.

#WorldKindnessDay #AgencyLife
The best LinkedIn post formats revealed... In 202 The best LinkedIn post formats revealed...

In 2025, LinkedIn has more focus than ever on value-driven posts. While the success of posts will always depend on the specific content, and the behaviour of the human being on the receiving end, there are some trends around which types and formats of content perform best.

Long-form posts, industry insights, and personal success stories perform well. Native documents and carousel-style posts are also gaining traction.

Short videos and interactive polls are increasingly popular, especially when posted midweek. But in B2B, it’s important to test and evaluate what works for you. For some of our clients, photographs beat video posts on LinkedIn every time.

#MarketingTip #AgencyLife #SocialMediaMarketing

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