High voltage website for Baldwin and Francis
Baldwin and Francis is a specialist manufacturer of low to high-voltage switches and power units for a range of industrial applications. They asked us to update and improve their existing website, making it easier for potential clients to quickly find relevant information and view projects that relate to their specific sector.
Molokini created a successful, user-focussed and product focussed website for Baldwin and Francis while, as part of a larger group, the Baldwin and Francis website required a wider brand awareness in order to keep our design in line with any future group developments. Our subtle design work maintains the strength of the individual brand while allowing for group-level design tweaks when necessary.
- Web development
- Web design
- 3D render integrations
- User workshop
- Product finder
- Project management
As a highly technical mechanical and electrical equipment supplier, it was important to convey Baldwin & Francis’ structured and professional approach to its products in the web design.
Product pages are designed to highlight key data and specifications while the integration of Baldwin and Francis’ excellent 3D product renders that provide a unique visual experience is of particular interest. We also created sector pages for rail, transport and tunnelling, mining, manufacturing and processing, energy and utilities, FM, and industrial materials handling, which then present the associated products and case stories for each sector.
The responsive design works across both mobile and desktop platforms with excellent load times while site content is tailored with SEO best practices.
“Katie, Nik and the team at Molokini are my go-to marketing guru’s. After a whirlwind of activities for our group of companies recently including exhibitions, re-branding and website launches; the team supported us throughout right from conceptual design and content through to stand graphics and a website launch in less than 72 hours!”
Intelligent Power Solutions & LV/MV Switchgear
The iDESo group are the leading specialist in the manufacture of electrical switchgear and provide ‘intelligent distributed energy solutions’ and services to customers worldwide, with a wealth of experience, technical expertise and engineering excellence, its success stems from its strong heritage of UK leading brands, that provide unrivalled support to all its customers worldwide.