ACC Aviation Technical SEO & Site Speed Optimisation
Improving Website Performance
In aviation, efficiency is everything. A slow, under optimised website can be frustrating, driving potential clients away and impacting search rankings. ACC Aviation, a global leader in aviation services, needed to enhance their website’s speed and technical SEO to improve user experience and performance.
Improving Website Performance
In aviation, efficiency is everything. A slow, under optimised website can be frustrating, driving potential clients away and impacting search rankings. ACC Aviation, a global leader in aviation services, needed to enhance their website’s speed and technical SEO to improve user experience and performance.
Starting with a Technical Website Audit
As part of our regular performance reviews, we conducted an audit of ACC Aviation’s website using industry-standard tools like SEMrush, GTMetrix, and Google PageSpeed Insights. The results highlighted several areas for improvement:
- SEMrush Score: 81
- GTMetrix Grade: B
- Google PageSpeed Insights Scores:
- Mobile: 7.7 seconds load time (Performance Score: 57)
- Desktop: 1.6 seconds load time (Performance Score: 81)
SEO and Website Issues Identified
- Site speed: Mobile needs improvement, extra optimisations would make a difference
- Hreflang: Hreflang issues flagged plus issues with wrong pages in the sitemap
- Optimisations: Broken links, unminified css/js and meta description/title
- Images & Video: Uncompressed assets were slowing page rendering
With ACC Aviation’s global audience relying on fast access to services, we developed a plan to overhaul performance.
Tech SEO & Site Speed Work
- Resolved Imagify issues to ensure all images – current and future, are fully optimised.
- Removed the homepage video, significantly reducing load time and improving performance.
- Optimised, resized, and converted images to WebP for faster loading.
- Enhanced Google PageSpeed scores from 57 → 85 (mobile) and 85 → 98 (desktop).
- Improved GTMetrix grade from B → A by eliminating unnecessary page weight.
Tech SEO & Site Speed Results
The impact was immediate. ACC Aviation’s website saw significant improvements across all metrics:
Here’s a summary of the improvements:
- Google PageSpeed Insights:
- Mobile: Performance score improved from 57 to 85
- Desktop: Achieved a near-perfect score from 85 to 98
- GTMetrix: Grade improved from B to A, primarily due to the reduced video payload.
- Load times: The optimisations delivered a smoother, faster user experience – essential for ACC Aviation’s clients who need real-time access to services
After:
ACC Aviation Testimonial
“We’ve been very pleased with the technical SEO and site speed improvements Molokini Marketing has implemented for our websites. Their proactive approach and attention to detail have brought measurable improvements, particularly in site speed, which is crucial for SEO. The team has been fantastic at explaining complex technical issues in a way that’s easy to understand, enabling us to make informed decisions.”
Zuzana Kralova
Marketing Manager, ACC Aviation
Why Tech SEO & Site Speed Matters
Speed isn’t just a ranking factor – it’s a user experience factor. ACC Aviation’s improved website performance means more engaged visitors, better SEO rankings, and a seamless experience for their global audience.
Ready to Optimise and Enhance Your Website?
If your site isn’t performing as expected and those you are paying to maintain it aren’t doing a good job, then we can help. Our technical expertise and industry knowledge to deliver technical SEO and site speed optimisations that work.
Contact us today to see how we can improve your website’s performance.