Marketing case stories may have a reputation for being difficult and time-consuming but done right they can be hugely beneficial to your business as quality content that speaks to your customers. Hannah Patterson from our PR and Content team talks about their value.
According to the 2020 Content Marketing Institute report, case stories were rated in the top three highest performing content types for organisations surveyed, for both nurturing, and converting leads, so they clearly form an important part of your B2B marketing efforts.
Whether you are marketing an industrial business, or a luxury product or service, case stories could be the star of your content marketing strategy. Here’s why you should add case stories to your marketing plan.
PR case studies – share your story
You can use a well written case study to form the basis of powerful PR campaign. It provides trustworthy third-party endorsement of your business, giving more impact to your marketing messages. Newsworthy B2B PR case stories can therefore help you secure some valuable press coverage.
Case study blogs – keep your web content updated
Blog posts help to add variety for your reader and adds important keywords to your website (for Google), keeping the content fresh. Use completed customer case studies to create blog posts, including keywords that your target audience may be using and links. This also generates content for you to share as part of your social media marketing.
Use case studies as marketing testimonials
If you have already included customer testimonials on your website, that is a great start, but built up into a full case story, this would have a far greater impact. Giving more background to the relationship and positive experience with your customer is a much bigger selling point to attract potential customers. It also provides another way to keep your web content fresh and relevant, which supports your SEO effort and helps to improve your Google ranking.
Use case studies to support the sales pipeline
Let your satisfied customers do the talking. Professionally written and designed case studies can be successful sales tools for your business, used in multiple ways. You can publish them on your website as downloadable PDF files, send them as part of an email marketing campaign, or have them printed for your Salesforce to hand to potential customers onsite or at meetings, exhibitions, and other events.
Molokini case stories
Now you know why case stories are so useful, talk to Molokini to get started.
With years of experience in delivering highly impactful case stories, the experienced Molokini team can manage the whole process for you, including the approval process with multiple parties, which is often the most time-consuming part.
We have produced case stories for transport, logistics, manufacturing, construction, technology, and other industrial sectors. With our vast industry knowledge, we not only know the right questions to ask in order to get the best story, but importantly, we understand the answers! We conduct face-to-face case study interviews in the UK or overseas whenever possible, but also frequently achieve great results via remote interviews, communicating through conference calls, phone conversations or email.
Photography on a case story site is the ideal way to tell the story, but even when that’s not possible we know how to get the heart of your customer relationship.
Marketing case story packages from Molokini
We have a flexible marketing case story package that can be bolted on to any of our other PR, content, digital marketing, or web services, or delivered on a standalone basis.
Depending on individual needs, we can produce case study press releases, blogs, social media posts or other content marketing collateral. Molokini can also provide professional photography, video, and graphic design services to support your case study as required.
Contact Molokini to discuss how we can support you with case studies for marketing that will benefit your business.