The importance of blogging for small & medium sized businesses

Home Latest The importance of blogging for small & medium sized businesses

Blogging for SMEsIt’s reported that over 3 billion people (about a third of the entire population) are currently active on social media every month. As brands increase dialogue with their audiences over social media channels, is blogging still relevant. 

At Molokini, we have found that consistent blogging remains an effective way in which to reach and engage with your target audience, as well as to build awareness of your brand.

Here are some other reasons why we believe that blogging should still be a vital part of your small or medium sized business’  content marketing strategy.

Be where your target audience are

If you’re looking to appeal to a particular audience, you have to be available to them on all of their favoured channels – social media isn’t enough.

For example, if you’re seeking a supplier, long gone are the days of searching through a directory and picking a random number to call. Potential customers are now more savvy and are likely to engage in some light research before reaching for the phone.

A blog can help provide the answers that these potential customers need, while also showcasing your work.

Position yourself as an industry leader

To convert leads in to customers, you’ll need to show that you know your industry inside out. There’s more competition than ever. With the help of search engines, your competitors are easier than ever to find so it’s vital that your knowledge, experience and skill stands out.

Blog posts allow you to show that you know what you’re talking about and that you are current. Whether you’re providing expert insight or sharing knowledge gained over the years, your business can demonstrate credibility and authority to potential customers.


Blogs are crucial for your online presence and SEO. When it comes to ranking well on Google, new content is key in order to come out above your competitors, which can be challenging for SMEs. Well written keyword rich blogs on your website can provide that content so that search engines can understand what your site is about and how relevant it is to a user’s search (by scanning what’s on a particular page). So if you want to be in the top results for a certain topic, you should definitely be blogging about it. But don’t stuff the blog full of keywords as it may have a negative effect.  Make sure the blog is written for human consumption with high quality copy.

Marketing Agency in Worthing, West Sussex

Whether you’re new to the world of blogs and SEO and thinking about first steps or are simply looking for support with digital marketing content, Molokini can help.  We can help develop, schedule and keep a consistent flow of blogs to ensure your website is up to date and helping to feed the social media plan.

Established in 2005, the team of experts at Molokini Marketing, based on the South Coast in Worthing, West Sussex can find the right solution for you. If you’d like more information or to chat to a member of our friendly team, call us on +44 (0) 1903 207408 or visit