Full Rebranding for RTITB
RTITB is the UK’s leading workplace transport training accrediting body as well as the country’s largest Driver CPC Consortium.
Our brief was to revitalise the existing brand that had been there for decades and make RTITB more prominent. We needed to respect the history and build on significant brand recognition, while working with their own internal design team to ensure the new brand would work across a wide range of materials.
We ran a branding workshop to establish all the different uses and audiences for now and in the future. This helped define a clear roadmap and the direction for the new brand and all sub-brands for each business area.
We worked with their distinctive existing colours and maintained the square format. Alongside the logo, we created several design themes using geometric shapes leading to a wide range of brand assets that are instantly recognisable in many different formats from lorries to print, and digital to PPE.