RTITB Airside – Marketing & Web Design
Aviation Industry Website Design
Molokini facilitated an in-depth user discovery workshop to form a solid strategy for the website, delivering functionality and a strong visual direction, while appealing to an international user base.
Following production of wire-frames and detailed visual concepts, Molokini developed a responsive website that provides a seamless user experience as well as a consistent brand identity throughout.
The Brief: to provide strategic marketing, graphic and web design services to support the launch of a new training and consultancy service raising safety and training standards in airport ground handling operations.
As well as ensuring a fresh and consistent look and feel for the website, the Molokini Creative Team also provided additional design support.
This included print advertisement artwork, business card design, social media banner production and the design of downloadable PDF documents to populate the resources section of the website.
Online Video Production
Molokini also produced a bespoke animated video for use on the website and social channels. This included development of a storyboard, drafting the content and producing a series of on-brand icons and visuals to use in the video.
Website Content Copy-writing
Molokini’s expert copywriters drafted the web page content for the whole RTITB Airside website. The copy was crafted to communicate key brand messages, while explaining the new consultancy and training services concisely and clearly, and ensuring the language used was accessible for users with English as a second language.
To provide valuable information for website users while supporting organic SEO, a series of keyword-rich blogs covering relevant ground handling topics were also drafted.