HPC Email Marketing
HPC Compressed Air Systems supplies compressed air systems to various businesses throughout the UK. A leader in the UK market for fifty years, HPC’s “yellow-box” compressed air systems can be found throughout British industry, from workshops and garages to factories and power stations.
We support HPC Compressed Air Systems with regular Electronic Direct Mail (EDM) marketing.
Customer email newsletters
Alongside other PR & digital marketing services, we design, write, and facilitate the distribution of a regular email newsletter to HPC Customers called “On Air”. It is a useful way to maintain regular communication with customers, sharing news, case studies, valuable tips and advice about “going green and reducing cost”, and general product information.
Internal email newsletters
HPC works with a nationwide network of distributors, and ongoing communication with them is key to their partnerships. This is facilitated in part with a monthly email newsletter, which we edit and format in an EDM template that we have designed. It is an effective way to disseminate important product and company information, to align brand messaging, and to support their sales and marketing efforts. It also encourages the distribution partners to share their own news and feel included, valued, and supported as part of a larger business.
As part of the distributor EDM we create a handy marketing pack, that includes blogs and social media posts that they can re-use as part of their own marketing. The marketing pack, is loaded onto an extranet with a link included in the EDM. This also helps HPC Compressed Air Systems to keep an element of control over the branding and messaging that comes from distributor marketing channels.