Extech Cloud’s Online Transformation
Extech Cloud is an IT support company with a focus on digital transformation. A proud Microsoft Solutions partner, Extech Cloud provides IT infrastructure, rock solid cyber security, and award-winning IT support.
Their existing website was in need of a refresh, grappling with an outdated online presence that failed to reflect the essence of their brand in a post COVID world.
They tasked Molokini Marketing with creating a new modern website, that would connect with their audience and make them stand out from the IT crowd.
“Our online presence has now evolved into something captivating and relatable, thanks to Molokini’s expertise. Our new website is easy to navigate to help users clearly understand how we can help them. Unlike most IT companies, we have brought our people to the forefront of the story with high quality photography and videos. It truly resonates with our audience.”
Andrew Hookway, Managing Director at Extech Cloud
Extech Cloud is an IT support company with a focus on digital transformation. A proud Microsoft Solutions partner, Extech Cloud provides IT infrastructure, rock solid cyber security, and award-winning IT support.
Their existing website was in need of a refresh, grappling with an outdated online presence that failed to reflect the essence of their brand in a post COVID world.
They tasked Molokini Marketing with creating a new modern website, that would connect with their audience and make them stand out from the IT crowd.
“Our online presence has now evolved into something captivating and relatable, thanks to Molokini’s expertise. Our new website is easy to navigate to help users clearly understand how we can help them. Unlike most IT companies, we have brought our people to the forefront of the story with high quality photography and videos. It truly resonates with our audience.”
Andrew Hookway, Managing Director at Extech Cloud
Molokini’s Solution – A Comprehensive Approach:
1. UX Workshop and Website Consultation: Molokini began with a deep dive UX (user experience) Workshop to look into Extech Cloud’s goals, users and values to better understand that this project was about more than just aesthetics; it was about capturing the essence of Extech Cloud today.
2. Website Design & Build: With a clear vision in mind, Molokini designed and built a WordPress website that not only met the technical requirements but also told a compelling story for lead generation.
3. Website Photography: Molokini arranged an on-site photoshoot, capturing the Extech Cloud team in their element. People are at the core of Extech Cloud’s success, so humanising the brand to the target audience was essential.
4. Video Production: To position Extech Cloud as authorities in IT Support, Cyber Security, and Microsoft Solutions, Molokini produced talking-head videos. These have become powerful trust-building tools, helping the audience connect with the expertise of the team.
5. Google Analytics: We utilised Google Analytics for thorough analysis. This guided us in developing customer personas and positioning the website to attract Extech Cloud’s ideal clientele.
6. SEO: This played a pivotal role in the website’s construction. We optimised it for both on-page and technical SEO, drawing insights from customer personas derived from Extech Cloud’s analytics. Collaborating closely with the Extech team, we ensured that all content aligned with the new brand voice while also attracting the right visitors to the site.
“Molokini didn’t just create a website; they crafted an experience for our existing customers and new leads. The photoshoot day was also fun but professional, and the videos truly reflect the passion for what we do.”
Julie Phillips, Chief Operating Officer at Extech Cloud
Molokini’s Solution – A Comprehensive Approach:
1. UX Workshop and Website Consultation: Molokini began with a deep dive UX (user experience) Workshop to look into Extech Cloud’s goals, users and values to better understand that this project was about more than just aesthetics; it was about capturing the essence of Extech Cloud today.
2. Website Design & Build: With a clear vision in mind, Molokini designed and built a WordPress website that not only met the technical requirements but also told a compelling story for lead generation.
3. Website Photography: Molokini arranged an on-site photoshoot, capturing the Extech Cloud team in their element. People are at the core of Extech Cloud’s success, so humanising the brand to the target audience was essential.
4. Video Production: To position Extech Cloud as authorities in IT Support, Cyber Security, and Microsoft Solutions, Molokini produced talking-head videos. These have become powerful trust-building tools, helping the audience connect with the expertise of the team.
5. Google Analytics: We utilised Google Analytics for thorough analysis. This guided us in developing customer personas and positioning the website to attract Extech Cloud’s ideal clientele.
6. SEO: This played a pivotal role in the website’s construction. We optimised it for both on-page and technical SEO, drawing insights from customer personas derived from Extech Cloud’s analytics. Collaborating closely with the Extech team, we ensured that all content aligned with the new brand voice while also attracting the right visitors to the site.
“Molokini didn’t just create a website; they crafted an experience for our existing customers and new leads. The photoshoot day was also fun but professional, and the videos truly reflect the passion for what we do.”
Julie Phillips, Chief Operating Officer at Extech Cloud
The Outcome:
Molokini worked closely with Extech Cloud to ensure that their vision was met, and expectations were exceeded. They created a website that crafts a digital experience, shows authenticity, and provides the human touch by using high-quality real photos and videos, making the brand more relatable and approachable. It performs not only from a technical perspective ensuring pages load quickly and best practices are adhered too but also from a user journey perspective.
