Search Engine Optimisation (SEO) is constantly changing. What has helped you rank in the past, might not work in the future. So, how will your industrial business keep up with SEO?
Here, we explain how making five simple changes today can work towards helping your website rank better.
1. Fresh Website Content
When you search on Google, you’ll usually find that the majority of the top results have been posted in the last year or so and the first page is where you need to be. Google often sees newer articles as valuable content and ranks them accordingly.
Recent research shows that 71% of all search traffic clicks are captured by the first page of Google results, with the second page capturing less than 6% of clicks.
Writing new blogs is a great way to create the new content that Google loves! Include focus keywords and add internal links and you’ll also help Google see your website as an authoritative voice in your industry.
At Molokini Marketing, we create original and engaging blog content for industrial brands that not only drives your message to the right audiences, but is easy to digest by humans and search engines alike.
2. Backlinks, Backlinks, Backlinks!
Link building is a great way to boost your search rankings. But don’t panic! There’s a simple way to make a start on building reputable backlinks. Press releases can help to build quality inbound links. They aren’t just about getting into key industry publications and in front of decision makers!
Inbound links from industry publications with a high domain authority and relevance will help your SEO while also helping you to reach your ideal audience.
If you’re looking for help with writing press releases or ensuring that your content is in the right place at the right time, we can help by managing feature schedules, pursuing editor relationships and monitoring national press enquiries for engineering, manufacturing logistics companies.
3. Check Your Site Speed & Responsiveness
Does your website take what feels like forever to load? If your site loads slowly, not only will you likely see a higher bounce rate, but it may be harder for your website to rank well on Google.
Your website might look fine on desktop, but how does it look on mobile devices? We still see lots of industrial website that are more than 10 years old. Sites that are mobile responsive are deemed as better performing by Google. Does your website make the grade? If you are thinking about optimising your current site to thrive, or build a new one altogether, we can help!
A Molokini built mobile-first website could help support your SEO.
4. Share Your Content
Did you know that Google’s algorithm takes social sharing into account (to a degree)? So, ensure that whenever you’re uploading a blog, sending a press release or adding a new webpage, you’re posting about it on your social media channels.
Do you have ‘share’ buttons on your website? Done in the right way they can be a great way to help encourage your network to share and engage with your content too.
Whether you’re focusing on LinkedIn and YouTube, or Twitter, Facebook, Pinterest and Instagram, we help industrial brands manage their social media channels and content.
5. Time to Get Technical
Technical SEO isn’t something that you can learn from watching a few videos on YouTube! From an incorrect site index to duplicate content and everything in between, an agency with the knowledge and deep understanding of both on-page and technical SEO will be able to help by providing an SEO audit, revealing your website health, as well as correctly optimising your site.
For those industrial companies that aren’t sure if they need technical SEO support, it’s time to get an agency to audit your website. We’d love to help so get in touch today for a quote!
Looking for Help With Your SEO?
These are just five small steps that can be taken to help improve your results in Google. However, if you’re new to the world of SEO and thinking about first steps, need extra support, or a fresh look at your SEO and website content or design, Molokini can help.
As an agency that’s continuously working on SEO for industrial brands, we can help you to develop an SEO plan, as well as manage on-page, off-page and technical SEO to ensure you gain the competitive edge.
Established in 2005, the team of experts at Molokini Marketing, based on the South Coast in Worthing, West Sussex can find the right solution for you. If you’d like more information or to chat to a member of our friendly team, call us on +44 (0) 1903 207408 or visit www.molokini.co.uk.