Video can be a great asset to your website when used correctly and play a crucial role in whether or not users come back in the future. Here, we look over the key benefits of showcasing a video on your website’s homepage.

Delivering your message

Can you recall some of your favourite movie scenes word for word? People are able to digest information that they see and hear much faster than if they were to read. This isn’t to say that you should avoid using text altogether as there is SEO performance to consider.

Improve SEO & increase reach

When you begin communicating a stronger message with your viewers, you may find that your audience base begins to expand. Video can also help when it comes to improving your SEO as YouTube videos perform well in Google searches, with the potential to display your brand to fresh individuals.

Engage customers and visitors

By using a video in place of solely text, you’re showing customers and visitors your company message, as opposed to telling them. Users tend to respond better to this as they learn and remember more when they’re actively engaged.

People like to buy from real people that they know, or at least feel like they know. A video could be the perfect opportunity to not only show what you do and what you stand for, but the people that make up your team in order to build connections.

Stand out from the crowd

How many websites do you look at in a day? And how many of those made a memorable impact? A custom video offers a great opportunity to stand out from the rest of the crowd with something different that will be remembered. It’s also a valuable chance to quickly and accurately present your company’s culture and personality.

Graphics & design studio in Worthing, West Sussex

Molokini creates polished, engaging films and videos from a graphics & design studio based in Worthing, West Sussex. We have extensive experience working with all types of clients and projects, from corporate videos to vlogs and animations. We tell our client’s story the way they want it told.  We help plan the storyboard, write scripts where needed and project manage right through the edit until the final cut.

Interested? We can help!

They say a picture is worth a thousand words, so what about a video? If you’re thinking about making the update on your website or have any questions and concerns about doing so, contact the friendly Molokini team for expert advice.