In our new blog series, Molokini Marketing breaks down the four big challenges manufacturing, engineering and technology businesses face when marketing their products and the secrets to getting it right.

This week, we discuss sector knowledge – a key ingredient that is often overlooked when adding to a marketing team member is an understanding and interest in the industry.

Last week we looked at budget and how to make sure it’s spent on activities that will actually deliver results.

This week, we discuss sector knowledge – a key ingredient that is often overlooked when adding to a marketing team member is an understanding and interest in the industry.

Challenge #2 – Sector Knowledge

Employing a great marketeer isn’t always enough. If you fail to ensure that those people have a deep understanding of the product, market and supply chain, the result will more often than not be a lack lustre marketing campaign that delivers poor results. So, how can this be avoided?

Sector Knowledge – The Solution

At Molokini Marketing, we believe that it is vital that whether you have an inhouse or outsourced team, the people who deliver your marketing activity should have a deep understanding of not only the industry but your business objectives, products and services.

They must also understand the supply chain and what will interest the various people within it.

Marketing Agency In Worthing, West Sussex

Established in 2005, the team of experts at Molokini Marketing, based on the South Coast in Worthing, West Sussex can help you by applying our team’s knowledge wherever needed. With nearly 15 years’ experience of working with industrial brands, we’re on hand to advise as and when you need assistance.

If you’d like more information or to chat to a member of our friendly team, call us on +44 (0) 1903 207408 or visit www.molokini.co.uk.

Be sure to look out for part three of this blog series where we focus on creativity and how to create visually stimulating campaigns.