Molokini strategically places companies on the web.
We are highly creative, technical experts, but more importantly, we are marketing professionals who understand complex industry sectors.
That's why we create and market websites that perform, from simple to complex structures.
- Web Design and architecture
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The design of a powerful website that engages with decision makers will start with clearly defined objectives and definition of necessities and nice-ities. Molokini gives you a tailored solution that is right for your company needs and budget, and we won't dazzle you in mystery.
Our service can encompass all elements from Flash, bespoke CMS to copywriting (something that is usually underestimated). We have in-house design, coding and copywriting capabilities, but use proven associates for specific complex disciplines. For multi-lingual sites and marketing across international borders, Molokini has complete project management skills in order to create websites and microsites that perform.
Contact us to discuss your needs or look at our recent projects. All sites are DDA and WC3 compliant.
- Web Marketing
- This is a huge subject. The three main ways to market a website are as follows:
1) Direct communications such as brochures or emails
2) Links from other sites (see also our PR service).
3) Search engines
Molokini can provide realistic and honest advice on web marketing and Search Engine Optimisation (SEO) for industrial companies and can set up certain criteria so that a website is marketed effectively. We can help define your keywords and follow Google's best practice to help you rank highly. We can also set up your Google Adwords or other Ad brands.
However, there are certain realities. Being #1 on Google or Yahoo for popular keywords is something that should be handled by experts, something that Molokini can facilitate on behalf of clients. This includes language versions of websites and optimising keywords such as 'Gabelstapler' in Germany.
If you want frank advice about social networking, blogging, You Tube or various other online marketing tools, then talk to us to see if they have a place in your overall online marketing strategy.
- Web Reporting
- We set up a facility, giving you visibility of specific data relating to your website.
It is important to continually monitor performance, traffic, keywords and dwell rate and then tune the website depending on what is popular.