PR for Supply Chain Software Firm

Example of coverage in trade press

Barloworld Supply Chain Software

Barloworld Supply Chain Software provides planning software and methodologies to support supply chain efficiency and continuous performance improvement. It offers global solutions in Network design, Demand planning and forecasting, Inventory management, Inventory strategy, Integrated demand and supply planning, Carbon emissions optimisation and Transportation management.

The brief

Barloworld SCS requires a PR service to help produce press releases, contribute to features, write case stories, social media communications and more.

The results

Providing a tailored solution to suit Barloworld SCS’s requirements, Molokini has developed a close working relationship with the company, working with the marketing contacts to successfully carry out a variety of PR activities.

Molokini has assisted Barloworld SCS in various projects including product launches, case study interviews, press management, literature design and print, and more. Molokini’s PR efforts have seen Barloworld SCS achieve coverage in a range of trade press, in the supply chain, logistics and some vertical sectors, both in print and online.