PR for Materials Handling Supplier

Example of coverage in trade press

Barloworld Handling

Barloworld Handling is a leading force in the UK materials handling industry and the sole distributor of Hyster lift trucks and warehouse equipment since 1956. Barloworld Handling can provide a total solution to practically any materials handling challenge, encompassing superior equipment backed with unrivalled 24 / 7 service and support.

The brief

Barloworld Handling requires a full PR service including case story production.

The results

Molokini has provided PR services over 4 years and has assisted Barloworld Handling in maintaining a strong presence in the UK trade press, in particular the materials handling sector, as well as across various vertical sectors including logistics, manufacturing, food and drink, timber and ports and terminals.

Molokini has produced numerous case stories, completing the process from onsite photography and interviews with key site managers, to writing up, managing internal and third party approval and distributing to press.

Molokini has also provided other marketing services to Barloworld Handling.