PR for Luxury Construction Firm

Example of coverage in trade press

Guncast Swimming Pools

Guncast Swimming Pools (Guncast) designs and creates luxury swimming pools for private and commercial clients. Established in the 1970s by Bruce Harding, Guncast is now run by the founder’s son, Jack Harding, from the company’s head office in West Sussex. Molokini has been working with Guncast since March 2010, providing PR, Design and Web services.

The brief

The main brief was to increase the level communication with Architects and Specifiers (Guncast’s key audience), as well as increasing the level of exposure in consumer and trade magazines, to help generate more enquiries and increase sales.

The results

Through Molokini’s PR service, Guncast has opened the line of communication with its key audience, within the Architecture and landscape architecture industry. Guncast has appeared in various trade media in print and online, including RIBA (Royal Institute of British Architects) magazine, Selfbuilder & Homemaker, Architects Choice, Architects Datafile, and Pool & Spa Scene.

Communications with the end user have also included various titles in print and online, such as Sussex Life, West One Exclusive, Glam UK, Lux Living online and the Cowdray Park Polo Club Yearbook.

In just 18 months, Molokini’s marketing services have helped Guncast to increase turnover by 20%.

Molokini has also provided a number of other marketing services.