PR for Equipment Manufacturer

Example of coverage in trade press

Hyster Europe, Middle East and Africa

Hyster is one of the leading global brands of materials handling equipment offering over 140 models of counterbalance trucks, warehouse and container handling equipment. The company invests heavily in research and development to ensure Hyster products are at the forefront of the materials handling industry providing maximum dependability and low costs of ownership for demanding operations, everywhere. Hyster Company is part of NACCO Materials Handling Group, Inc. (NMHG).

The brief

Hyster Europe requires a PR service that includes writing, distribution, producing content for blogs, print and online media and social media, case story production and more.

The results

Over 4 year,s Molokini has provided a complete PR and marketing service including case story production (together with the case story template design), international press event support, press management and editor relationships, and generating content for various media, in print and online.