Visuals and Video in PR


Author : Molokini

They said that video killed the radio star, but is the new, visual online media age pushing out PR as well?

Quite the contrary.  Video and visual communication is not the enemy. In fact, it offers new ways for PR strategiesto branch out online, extending reach and integrating further with other activities in the marketing mix. 

Informative infographics for PR

Advertising and public relations company, WPP stated in their 2015 annual global communications trends report that “people remember only 20% of what they read and that 83% of learning occurs visually”.  With this in mind it is no surprise that infographics continue to prove such a popular visual format online. 

While infographics most frequently appear in content marketing campaigns and as website resources, they can also be used to support PR effectively.  Summarising the key points from a press release into an easily digestible infographic gives editors content that will stand out on the printed page and on their website.  If designed effectively, an infographic image will be easy to view on a mobile device and provides an alternative for those in your audience that don’t have time to scroll through reams of text via a smartphone.   Check out these examples of our infographics for Pyroban and Hyster.

Educational video

Global technology company, Cisco, reported that in less than five years 80% of the entire internet will be video, with WPP suggesting even more at 85%, adding that “we all have ever shorter attention spans and compelling images and visualisations are the key to making your story stand out from the crowd”.With this in mind, it is no surprise that PR News Onlinereported last year that 39% of PR professionals found educational video to be the most efficient way to reach consumers. 

As media consumption gets increasingly visual, PR professionals should see incorporating videoas a fantastic opportunity to communicate with audiences in a medium that they clearly like to consume.  It isn’t about choosing one or the other - PR strategies should be using editorial and visual content, like video, to complement one another and increase the impact of campaigns. We recently used a videoto demonstrate the benefits of a container handler with drone footage over Rotterdam Harbour.

The end of traditional PR?

Visual tools in PR are nothing new –press releases are always sent with a photograph and nearly all news media uses images to illustrate its content.  So instead ofreplacing ‘traditional’ PR, these newer visual mediums mean that PR professionals aren’t limited to only using words to convey their messages. 

The number of print publications may be becoming more streamlined in some sectors, but the titles that are alive and kicking seem to rely on PR more than ever, so expanding into different methods of communication both supports the media with valuable content, and ensures that PR campaigns speak the language of consumers.

To get seen in Google, we also make sure that we choose the right words and write press releases and blogs in the most effective way.  Find out more about our PR and SEO services.

Latest Client News

New “ATEX” lift trucks...

//23/03/2017

Manufacturer Witton Chemicals has selected Pyroban to provide explosion protection on its latest forklift trucks operating in Zone 2 hazardous areas.

Simpler circuit tracing for...

//21/03/2017

For many network and data cable installers, tracing UTP cables often relies upon trial and error and can be disruptive, as well as costly in terms of labour and customer downtime.  

Update your training for...

//

Safety company Pyroban is advising companies that their forklift engineers may need new training ahead of the introduction of the updated EN1755:2015 standard for explosion protected forklifts in November 2017.

New 2 Tonne Pallet Stacker...

//09/02/2017

Hyster® has launched a new 2 tonne capacity pedestrian stacker for stacking and retrieving loads from racking up to 4m high.  

New Awards to Recognise the...

02/07/2017

A new and unique annual awards event “Talent in Logistics” dedicated solely to recognising and celebrating professionals in training, learning and development in transport, warehousing and logistics officially launches today. 

New VGM Weighing Systems for...

02/03/2017

Hyster Company has introduced two weighing systems that can be fitted to Hyster® ReachStackers and Laden Container Handlers to obtain a Verified Gross Mass (VGM), as required by the recently introduced SOLAS Legislation.

Latest Molokini News

Designing Websites for...

01/01/1970

Harnessing the power of a website for any organisation is crucial, even for businesses that may consider themselves as primarily offline. Manufacturers, construction firms, engineers, transporters or other industrial businesses often measure success by their ability to build offline relationships – but the web plays a huge part in developing those face-to-face relations.

How to Get More Email Signups...

01/01/1970

Never underestimate the value of email subscribers.  These valuable soft leads often end up as your most loyal clients or customers… with the right amount of gentle persuasion.  

Molokini Behind New Website...

//26/01/2017

The web design team at Molokini Marketing was thrilled to have been chosen to re-design the new website for the nation’s leading materials handling accrediting body and training provider, RTITB.

IDEAL National Championship...

01/03/2017

The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.

Visuals and Video in PR

//24/10/2016

They said that video killed the radio star, but is the new, visual online media age pushing out PR as well? 

3 Quick Fixes to Boost Your...

01/01/1970

In an increasingly competitive marketplace, the old adage that “all PR is good PR” no longer rings true.