The Crucial Role Social Media Plays for Luxury Brands

Author : Molokini

Social Media for Luxury Brands

By nature, luxury brands create a distance between the brand and their customers, generating the elusive aura and scarcity that rationalises the price tag.  So, though it’s all too easy to assume that the luxury brand persona doesn’t exactly mesh with social media, the two are not mutually exclusive.

Here are just a few ways that luxury brands can benefit from an active social media presence...

Customer Research & Improved Targeting

Social media is the ideal platform for testing and discovery.  Social media provides a wealth of insight that often gets overlooked.  Carefully monitoring and analysing the conversations that your target audience is having online provides a perfect opportunity for tapping into customer likes (and dislikes) and what’s being talked about in the social sphere - allowing you to better understand the topics and angles that are important and using those to connect with the right audience.

Social Sharing

It’s crucial to direct and amplify social media shares that interact with your brand.  There’s an army of fans out there, and they want to be involved in your world.  With 80 million photos a day being shared on Instagram alone, not taking advantage of this opportunity to leverage the content your fans are creating would be a real lost opportunity.  Not only does customer interaction result in better engagement overall, it also capitalises on trends and other viral content that is already in circulation – leaving you in the limelight. 

The More Visual the Content, the Better the Visibility

The type of media you choose to share directly effects fan engagement, or lack thereof.  In the case of luxury brands, it goes without saying that a visual medium is imperative - and the most compelling content will always have a visual component.

Fortunately, luxury brands are not wanting for good visual content.  Between the quality of the photography, the stunning logos and eye-catching designs – it’s not hard to find an image that will engage, so make use of them.

Stay Relevant

Many luxury brands worry that using social media will destroy their aura of distinction and devalue the brand, but in today’s world, you can’t choose to opt out.  Social channels are open to everyone. If you’re not representing your brand on those channels, somebody else will be doing it for you – for better or worse.

Through understanding your audience and the things that make them tick, sharing and engaging in your own brand story with others and creating unforgettable (and more importantly ‘shareable’) content, you will build a solid brand identity that stands the test of time.

Keep in mind however, that the aforementioned is only the tip of the iceberg. If you would like to know more on the topic of social media for your luxury brand, please get in touch.

Latest Client News

Hyster and Kanoo – a 57...


Senior representatives from Hyster recently visited Yusuf Bin Ahmed Kanoo Group, the exclusive Hyster® dealer for Bahrain, Kingdom of Saudi Arabia and the United Arab Emirates, marking 57 years of partnership.

RTITB only accrediting body...


Laura Nelson, Managing Director of RTITB has been recognised as a key industry influencer in The Logistics 100, the only representative of an accrediting body to receive this endorsement.

New Hyster Rider Stacker...


Hyster Europe adds a new Rider Stacker truck to its warehouse equipment range, providing more options for busy warehouse operations that experience variable demand, such as those in distribution, food and drink, retail and logistics. 

Training Needed to Stop LGV...


While general road safety is improving, research shows a worrying increase in mobile phone use whilst driving. RTITB, the UK’s largest Driver CPC Consortium, suggests that the right training can help LGV drivers change their attitudes towards this act of dangerous driving.

Hyster Trucks Overcome Tough...


From large quantities of dust, to extreme temperature variations, Hyster® forklift trucks help overcome the tough conditions at Radmacher Kalksandsteine, a sand-lime brick production plant in Wendeburg, Germany.

New “Cool Truck”...


Hyster Europe announces a new ‘Cool Truck’ package for the H2.0-3.5FT lift truck series in Germany. This package helps extend run time, enhancing dependability in extreme operating environments such as paper bale handling and recycling.  


Latest Molokini News

PR trends to look out for in...


As the year draws to a close, Molokini’s PR experts are looking ahead to 2018’s PR trends. But first, what were the top PR trends this year?

Materials Handling...


Although we’re fast approaching the end of 2017, there is still a range of events for the materials handling, manufacturing, ports and shipping industry taking place.  

Ingenious Home Pages for...


The homepage is arguably, one of the most important pages on a website. This is the first impression that users have of a brand and more often than not, the page that receives the most traffic.  

Social Media Secrets...


To help associations truly stand out from the crowd, here are some tips for using social media channels to aid significant membership growth and retention.

HCS Trials New Hyster® Empty...


The latest Hyster® Empty Container Handler, capable of double handling up to 9 high, has been introduced at HCS, a specialist in the repair and stock holding of empty containers based in the Port of Hamburg, Germany.

Maersk joins BoxTech...


Global container shipping company Maersk Line has uploaded the technical details of its entire container fleet to BoxTech, the fast-growing database provided by the Bureau International des Containers (BIC).  Following the upload, the BoxTech database now holds details of more than 7.5 million shipping containers, approximately 30% of the global container fleet.