The Crucial Role Social Media Plays for Luxury Brands

Author : Molokini

Social Media for Luxury Brands

By nature, luxury brands create a distance between the brand and their customers, generating the elusive aura and scarcity that rationalises the price tag.  So, though it’s all too easy to assume that the luxury brand persona doesn’t exactly mesh with social media, the two are not mutually exclusive.

Here are just a few ways that luxury brands can benefit from an active social media presence...

Customer Research & Improved Targeting

Social media is the ideal platform for testing and discovery.  Social media provides a wealth of insight that often gets overlooked.  Carefully monitoring and analysing the conversations that your target audience is having online provides a perfect opportunity for tapping into customer likes (and dislikes) and what’s being talked about in the social sphere - allowing you to better understand the topics and angles that are important and using those to connect with the right audience.

Social Sharing

It’s crucial to direct and amplify social media shares that interact with your brand.  There’s an army of fans out there, and they want to be involved in your world.  With 80 million photos a day being shared on Instagram alone, not taking advantage of this opportunity to leverage the content your fans are creating would be a real lost opportunity.  Not only does customer interaction result in better engagement overall, it also capitalises on trends and other viral content that is already in circulation – leaving you in the limelight. 

The More Visual the Content, the Better the Visibility

The type of media you choose to share directly effects fan engagement, or lack thereof.  In the case of luxury brands, it goes without saying that a visual medium is imperative - and the most compelling content will always have a visual component.

Fortunately, luxury brands are not wanting for good visual content.  Between the quality of the photography, the stunning logos and eye-catching designs – it’s not hard to find an image that will engage, so make use of them.

Stay Relevant

Many luxury brands worry that using social media will destroy their aura of distinction and devalue the brand, but in today’s world, you can’t choose to opt out.  Social channels are open to everyone. If you’re not representing your brand on those channels, somebody else will be doing it for you – for better or worse.

Through understanding your audience and the things that make them tick, sharing and engaging in your own brand story with others and creating unforgettable (and more importantly ‘shareable’) content, you will build a solid brand identity that stands the test of time.

Keep in mind however, that the aforementioned is only the tip of the iceberg. If you would like to know more on the topic of social media for your luxury brand, please get in touch.

Latest Client News

Hyster Europe Sponsors Port...


Hyster Europe is sponsoring the CeMAT Port Technology Conference, taking place on 25th April 2018 in Hanover, Germany.

Making the Apprenticeship...


Employers have seen the Apprenticeship Levy as a cost for a year now, and many have yet to realise any benefit from it.  At the Talent in Logistics Conference 2018, Managing Director of Bis Henderson Academy, David Lynch, will outline the value the Levy can bring to businesses and discuss how it can be used to boost skills. 

360 Degree Hyster® Solutions...


Hyster Europe announces several updates to help specific industries overcome unique challenges. 

Safe and Economic Driving...


According to the RTITB Instructor Academy, some transport industry employers are missing out on cost savings by not having ‘Safe and Economic Driving’ Instructors and could benefit from incorporating this in Driver CPC training.

Upcoming Logistics...


Spring and summer are often the busiest times of the year for conferences and exhibitions in the materials handling, transport and shipping industries. So, if you’re looking to market and grow your logistics business and you’ve not planned your 2018 events calendar yet, now is the time to start.

360 Degree Service: Hyster®...


Hyster Europe has successfully expanded its dealer network in Germany, Austria and Switzerland. A total of 17 experienced medium-sized specialist companies now serve customers in the different regions of Germany.  In Austria and Switzerland, one Hyster® dealer partner covers all-round service and sales for the lift truck manufacturer.

Latest Molokini News

When is the best time to send...


So, your press release is drafted and ready to send, but when is the best time to launch your news to the media?

Molokini Takes to Twitter and...


On the 1st February, the Molokini Marketing team set up a live Twitter board at the Worthing Assembly Hall on behalf of Worthing and Adur Chamber of Commerce to showcase the buzzing businesses at the Better Business Event 2018. 

Stopham Vineyard Launches...


Stopham Vineyard (founded in 2007 when winemaker Simon Woodhead planted 21,000 vines across 15-acres in Sussex) unveiled a brand-new website early this year, designed and built by Molokini Marketing. 

Logistics and Transport...


To get your year off to a flying start in 2018, you may be thinking about attending materials handling, manufacturing, transport or shipping industry trade shows and forums.

Molokini Site Wins ‘Website...


Luxury Swimming Pool & Spa company Guncast took home the coveted title of ‘Website of the Year’ at this year’s UK Pool & Spa Awards, which were held on the 4th December at The Vox Conference Centre, for a website built earlier this year by Worthing marketing agency, Molokini Marketing.

PR trends to look out for in...


As the year draws to a close, Molokini’s PR experts are looking ahead to 2018’s PR trends. But first, what were the top PR trends this year?