PR, digital marketing and keeping an eye on Google
Written by Nik Webb
Written on Friday, 27 January 2012
With constant change, we are keeping a close eye on what Google is doing to make sure our service stays in line with what is going on. Over the last few weeks and months, there have been some big changes and we have been integrating new processes into our PR system.
The new policy will mean a “tailored” Google service that will use information from previous searches through Google+, YouTube, etc to suggest searches to suit users’ interests, as well as display ads that reflect users’ interests.
To find out how this will affect you as a Google user, click here.
It’s easy to ignore small print and agreements, but online policies are a hot topic right now, particularly following the recent blackout protest against the proposed SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) legislation –learn more about those here.
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