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PR, digital marketing and keeping an eye on Google

Written by Nik Webb
Written on Friday, 27 January 2012

Google +1

Google +1


Our PR world is changing all the time as we continually evolve our PR service to ensure it supports clients’ digital strategies, from social media and Blogs to Youtube videos and SEO.

With constant change, we are keeping a close eye on what Google is doing to make sure our service stays in line with what is going on. Over the last few weeks and months, there have been some big changes and we have been integrating new processes into our PR system.

Here's what is coming up that may affect you. As of 1 March 2012 Google is changing its privacy policy.

Google is replacing over 60 different privacy policies with one shorter policy to cover various products and features. This policy is compulsory, meaning that anybody using Google after the change occurs on 1 March will be doing so under Google’s new Privacy Policy and Terms of Service.

The new policy will mean a “tailored” Google service that will use information from previous searches through Google+, YouTube, etc to suggest searches to suit users’ interests, as well as display ads that reflect users’ interests.

To find out how this will affect you as a Google user, click here.

It’s easy to ignore small print and agreements, but online policies are a hot topic right now, particularly following the recent blackout protest against the proposed SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) legislation –learn more about those here.

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