Author : Molokini
On 20/21 May, Molokini Marketing helped to coordinate an international press event in Germany and the Netherlands, on behalf of one of our clients, Hyster Europe.
The Hyster HUB Event itself was held on a former airbase outside Düsseldorf, Germany, where visitors witnessed the latest technologies and developments helping to optimise complex supply chains. Live simulations demonstrated Hyster expertise in a variety of specific industry applications and highlighted the role of materials handling equipment in the transfer of goods from ship to store.
Molokini provided full support including inviting press from across Europe writing and preparing completepress kits in multiple languages (http://www.hyster.com/emea/en-gb/press/press-packs/), and kicking off the social media campaign.
Molokini PR team members, Nik Webb and Jude Mitcham, attended the event, helping to coordinate the press element, which included hosting members of press from Russia, Spain, France, UK, Belgium and elsewhere, overseeing a press briefing and helping to manage the social media campaign on Twitter, supported by photography. Search Twitter for #HysterHUB
Molokini Marketing Ltd
Whitley House, 32 Rowlands Road, Worthing, BN11 3JP, UK
Latest Client News
From November 2017, tyres and wheels on explosion protected forklifts, pallet trucks, reach trucks and other materials handling equipment will need to meet new requirements due to changes to the EN1755:2015 standard.
Safety company Pyroban has reported a significant growth in the UK in 2016 for annual safety audits (Ex-ASAs) carried out on explosion protected lift trucks.
Manufacturer Witton Chemicals has selected Pyroban to provide explosion protection on its latest forklift trucks operating in Zone 2 hazardous areas.
For many network and data cable installers, tracing UTP cables often relies upon trial and error and can be disruptive, as well as costly in terms of labour and customer downtime.
Safety company Pyroban is advising companies that their forklift engineers may need new training ahead of the introduction of the updated EN1755:2015 standard for explosion protected forklifts in November 2017.
Hyster® has launched a new 2 tonne capacity pedestrian stacker for stacking and retrieving loads from racking up to 4m high.
Latest Molokini News
Harnessing the power of a website for any organisation is crucial, even for businesses that may consider themselves as primarily offline. Manufacturers, construction firms, engineers, transporters or other industrial businesses often measure success by their ability to build offline relationships – but the web plays a huge part in developing those face-to-face relations.
Never underestimate the value of email subscribers. These valuable soft leads often end up as your most loyal clients or customers… with the right amount of gentle persuasion.
The web design team at Molokini Marketing was thrilled to have been chosen to re-design the new website for the nation’s leading materials handling accrediting body and training provider, RTITB.
The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.
They said that video killed the radio star, but is the new, visual online media age pushing out PR as well?
In an increasingly competitive marketplace, the old adage that “all PR is good PR” no longer rings true.