Author : Molokini
On 20/21 May, Molokini Marketing helped to coordinate an international press event in Germany and the Netherlands, on behalf of one of our clients, Hyster Europe.
The Hyster HUB Event itself was held on a former airbase outside Düsseldorf, Germany, where visitors witnessed the latest technologies and developments helping to optimise complex supply chains. Live simulations demonstrated Hyster expertise in a variety of specific industry applications and highlighted the role of materials handling equipment in the transfer of goods from ship to store.
Molokini provided full support including inviting press from across Europe writing and preparing completepress kits in multiple languages (http://www.hyster.com/emea/en-gb/press/press-packs/), and kicking off the social media campaign.
Molokini PR team members, Nik Webb and Jude Mitcham, attended the event, helping to coordinate the press element, which included hosting members of press from Russia, Spain, France, UK, Belgium and elsewhere, overseeing a press briefing and helping to manage the social media campaign on Twitter, supported by photography. Search Twitter for #HysterHUB
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