Ingenious Home Pages for Manufacturing Brands

Author : Molokini

website for manufacturers


The homepage is arguably, one of the most important pages on a website. This is the first impression that users have of a brand and more often than not, the page that receives the most traffic.  There is often a lengthy sales cycle where it comes to industrial manufacturing, so capturing a user’s attention early in their search will give manufacturers the upper hand over competitors.  A strategically designed website homepage may also hasten the trek towards a purchase. 

Design & Layout

We advise simplicity.  Simple, clean design will engage a user better than a cluttered, difficult to navigate homepage.  There should always be a clear focal point on a homepage, be it a product, service or strapline to keep users focused on the more important information.

High Quality Visuals

Sadly, many manufacturing websites are quite outdated in terms of design standards today, and their imagery is one of the areas that can suffer most.  A striking image or video can tell a user exactly what the company does in a matter of seconds – so good visuals are crucial.  Often, manufacturing companies with long supply chains find that a homepage loop video or sliding image banner will clarify the devices, equipment or materials that are manufactured much more effectively than text alone.  Using professional visuals also has the added bonus of reinforcing the brand as a state-of-the-art company.

The home page Molokini designed and developed for COX Marine, is an excellent example of how to use imagery and video to convey a company’s capabilities quickly.

A Great Strapline

The first few seconds of a user’s session will determine whether a lead is captured or not.  The homepage strapline will be the most-read words on the entire site, so make them count by swiftly and clearly telling visitors exactly what the company can do for them.  User profiling can help to get the message right.


Once a user has absorbed the home page content, their next port of call should be to move onto a deeper page, where they can find out more.  To keep them on-site, the right navigation is essential.

To design a navigation that will work for the target audience, all the possible paths that buyers might take when they visit must be considered.  It’s absolutely fine to have multiple paths to the same sections of the website if it makes accessing information easier for each key demographic.  Though most users will intuitively navigate towards the main / header navigation mentioned above, the footer is another place on the homepage that you can provide other ways to navigate the site – helping to lead users to the right goal locations.  You can see an example of this in use for a leading supplier of aluminium and magnesium castings, Aeromet here.

In addition, we find that for a manufacturing brand, there is usually a need to find industry specific, product and market information above everything else – so however the navigation is designed, keep these sections front and centre. 


If the site homepage does not perform well – users will leave.  The key things to consider when looking at the overall performance of the homepage are: speed, responsiveness and security.

In terms of site speed, a landing page needs to load in about 3 second or less for the best user experience.  Anything longer than this will have a negative effect on the bounce rates (the rate at which users leave the site) and conversions (anything from contact enquiries and newsletter sign ups to sales).  So site speed is crucial and must be carefully balanced when video is used.

In this day and age, responsiveness is no longer a ‘nice to have’ – it’s essential.  Mobile search now officially outnumbers desktop searchesand Google favours mobile-friendly websites in the search engine results pages.  Whatever the plans for the website homepage, ensure that it’s responsive on all platforms and browsers – particularly mobile.

Also, we always advise getting an SSL certificate.  This protects the site from hackers, assures users that the connection is secure and again, is favoured by Googles algorithm in the search rankings.

Include a Call-to-Action

The ultimate goal of a website is to generate business, and manufacturing companies are no exception.  The best way to capture leads with a website, is to include a call-to-action on the homepage.  For manufacturing companies, we recommend a lead generation form as the first port of call.  A quote request form or contact form usually works well. 


To find out more about how Molokini can help design and develop a strategic website for your manufacturing brand, This email address is being protected from spambots. You need JavaScript enabled to view it.or give us a call at 01903 207 408. 

Latest Client News

How to hold your own wine...


With ‘Dry January’ over, it’s the perfect time to discover why staying in is the new going out. So why not sample the nation’s favourite tipple* and hold a wine tasting at home?

RTITB Event to Help Training...


With new data protection laws on the horizon, RTITB is hosting an event to help logistics and transport training providers ensure that they comply.

Industry leaders get behind...


As the Talent in Logistics Conference and Awards 2018 approaches, more transport and logistics industry leaders have confirmed their involvement in the event.

Lift truck training goes...


RTITB is set to transform the future of materials handling equipment training and assessments with the launch of MyRTITB TrainingFriend PRO – an Android app which makes the training administration and testing process completely paperless for the very first time.

Genera Industrial Appointed...


Genera Industrial is now the exclusive dealer for Hyster® lift trucks in Spain. Owned by multinational organization GAM Group, Genera Industrial will support the full Hyster® range of lifting equipment nationwide.

360 Degree Solutions from...


At LogiMAT in Stuttgart, Germany from 13-15 March, Hyster Europe will be showcasing its full range of solutions for warehousing and logistics, from ship to store to factory floor.

Latest Molokini News

Molokini Takes to Twitter and...


On the 1st February, the Molokini Marketing team set up a live Twitter board at the Worthing Assembly Hall on behalf of Worthing and Adur Chamber of Commerce to showcase the buzzing businesses at the Better Business Event 2018. 

Stopham Vineyard Launches...


Stopham Vineyard (founded in 2007 when winemaker Simon Woodhead planted 21,000 vines across 15-acres in Sussex) unveiled a brand-new website early this year, designed and built by Molokini Marketing. 

Logistics and Transport...


To get your year off to a flying start in 2018, you may be thinking about attending materials handling, manufacturing, transport or shipping industry trade shows and forums.

Molokini Site Wins ‘Website...


Luxury Swimming Pool & Spa company Guncast took home the coveted title of ‘Website of the Year’ at this year’s UK Pool & Spa Awards, which were held on the 4th December at The Vox Conference Centre, for a website built earlier this year by Worthing marketing agency, Molokini Marketing.

PR trends to look out for in...


As the year draws to a close, Molokini’s PR experts are looking ahead to 2018’s PR trends. But first, what were the top PR trends this year?

Materials Handling...


Although we’re fast approaching the end of 2017, there is still a range of events for the materials handling, manufacturing, ports and shipping industry taking place.