IDEAL National Championship Website a Resounding Success


Author : Molokini

01/03/2017

Molokini Marketing Builds Website for IDEAL National Championship

The IDEAL National Championship is a competition created by IDEAL Electrical, a trusted leader in the development of dependable products and technology for a number of industries, including electrical and wire processing, aerospace, lighting, automotive and the alternative energy industries.

The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.

Central to the organisation and promotion of the championship was the user-friendly, Joomla website, built by Molokini Marketing, based in Worthing, West Sussex (UK).

In the first stages of the competition, the responsive website featured a fully integrated online registration system for teams of students and professionals as well as individual students and professionals – resulting in a final number of 24,000 competitors.  To manage this high volume of competitors, Molokini also built a backend database that allowed system administrators to easily manage and update user data via csv files.

In the final stages of the competition, the website was updated to display the winning finalists for each category (individual professionals, individual students / apprentices, teams of professionals and teams of students / apprentices) in containers on the homepage of the website.  In addition, Molokini built a competition bracket for both the individual and team categories as well, where competitors could see who they were pitted against and track the progress of rivals throughout the duration of the competition finals.  All of the data for these brackets and finalists were managed through the Joomla CMS.

Overall, the design of the site was clean and functional – utilising existing IDEAL Electrical colour palettes, with emphasis on overall functionality and data management.  Thanks to the intuitive customer experience and site navigation, the site was a great success for the recruitment of competitors using mobile devices, particularly iPads and iPhones, and interacting with said competitors throughout the duration of the event.

‘We are incredibly proud of our work for this exciting event and the success it’s helped to bring to IDEAL Electrical and the championship competitors themselves, over the past year.’  Says Molokini Director Nik Webb.  ‘It was the perfect combination of a good user interface / experience and backend functionality, for system administrators.’

To read more and view photos from the competition, visit the highlights section on the Electrical Construction and Maintenance magazine or check out the IDEAL Electrical Facebook page.

Latest Client News

Forense-Industrial saves time...

//08/08/2017

Industrial Ethernet specialist Forense-Industrial has transformed its troubleshooting and network testing processes, saving several hours on every job and reducing equipment costs.

Forty Years of Forklifts: Q&A...

08/01/2017

Following retirement from his most recent role as Senior Product Marketing Manager for Hyster UK earlier this year, David Rowell reflects on some of the developments he has witnessed over 44 years in the materials handling industry, and shares his thoughts about the future.

70 New Hyster Forklift Trucks...

01/01/1970

The oldest printing machine manufacturer in the world, Koenig & Bauer Group in Würzburg, Germany, is now using 70 new Hyster® forklift trucks in their plants.

LGV Drivers Vulnerable to...

01/01/1970

According to the Health and Safety Executive (HSE), 0.5 million workers were reported as suffering from work-related stress, depression or anxiety in 2015/16*, including many within the transport and storage sectors. 

New Side Battery Exchange for...

01/01/1970

Side battery exchange is now an option on selected Hyster® 1.5T – 3.5T electric counterbalance trucks.  

30 Years of Hyster Container...

07/07/2017

As BCTN celebrates 30 years of operation in June 2017, Hyster Europe will receive a new order for an Empty Container Handler. 

Latest Molokini News

The Crucial Role Social Media...

//18/07/2017

By nature, luxury brands create a distance between the brand and their customers, generating the elusive aura and scarcity that rationalises the price tag.  So, though it’s all too easy to assume that the luxury brand persona doesn’t exactly mesh with social media, the two are not mutually exclusive.

Here are just a few ways that luxury brands can benefit from an active social media presence...

Molokini promotes Talent in...

01/01/1970

Molokini Marketing is the lead marketing agency promoting the 2017 Talent in Logistics Conference and Awards. 

Cox Powertrain Launches New...

01/01/1970

This new site will be the primary source of information, events and resources related to the CXO300; the most powerful, professional commercial diesel engine ever developed.

Full-Time Web Developer in...

01/01/1970

With expansion on the horizon, we’re hoping to find someone who can start at 9:00am tomorrow… alternatively, sending in an application by the 1st of September would also be acceptable.

Designing Websites for...

01/01/1970

Harnessing the power of a website for any organisation is crucial, even for businesses that may consider themselves as primarily offline. Manufacturers, construction firms, engineers, transporters or other industrial businesses often measure success by their ability to build offline relationships – but the web plays a huge part in developing those face-to-face relations.

How to Get More Email Signups...

01/01/1970

Never underestimate the value of email subscribers.  These valuable soft leads often end up as your most loyal clients or customers… with the right amount of gentle persuasion.