How to Get More Email Signups from Your Website


Author : Molokini

Get more email sign ups

Never underestimate the value of email subscribers.  These valuable soft leads often end up as your most loyal clients or customers… with the right amount of gentle persuasion.  So how do you reach them?  Your website is a good place to start.  Here are a few tried and true strategies to boost on-site newsletter sign-ups.

Include an Email Sign up Form on Every Page

Including an attractive, well-placed and simplistic email sign up form on every single page of your site is a must.  Try it in the footer for example; if they’ve made it that far down the site, they are interested in your content and feeling good about your company. 

Keep Sign Up Requests Clear and Simple

A call to action is a powerful tool, but the message must always be clear and the action simple.  If you want someone to sign up to your email list, make it obvious. Write “Sign Up to Our Newsletter” in bold letters, in an easy to find space on the page and don’t ask too much of them to do so.  Just a full name and email address will do.  These days, very few, if any, users will go searching for an email sign up button, or fill in a never-ending form just to receive your emails, so make registering as quick and painless as possible.

Use Pop Ups or Designated Pages

A small pop up box that reveals after a user has spent a designated amount of time on your site is also an effective method for increasing sign ups.  If however you have concerns about alienating users with pop ups, include a designated sign up page where people can find out exactly what they’re signing up for, and you have more space to convince them.  Also, if incorporating pop ups, make sure the pop up is designed to be easily and intuitively closed.  There’s nothing more irritating than having a pop up take over a screen you were engrossed in only to then be stuck trying to figure out how to close it.

Establish Trust

Most people are as wary of handing information as they are credit card details online, and with good reason. In order for users to have confidence in your organisation, you will need to establish yourself as worthy of such charge straight away.

One way to do so, is to immediately offer a privacy policy, ensuring that you will keep all data internal and will not be passing it onto 3rd parties.  It also doesn’t hurt to let them know they can cancel at any time – in case they change their mind about subscribing.

Latest Client News

New 2 Tonne Pallet Stacker...

//09/02/2017

Hyster® has launched a new 2 tonne capacity pedestrian stacker for stacking and retrieving loads from racking up to 4m high.  

New Awards to Recognise the...

02/07/2017

A new and unique annual awards event “Talent in Logistics” dedicated solely to recognising and celebrating professionals in training, learning and development in transport, warehousing and logistics officially launches today. 

New VGM Weighing Systems for...

02/03/2017

Hyster Company has introduced two weighing systems that can be fitted to Hyster® ReachStackers and Laden Container Handlers to obtain a Verified Gross Mass (VGM), as required by the recently introduced SOLAS Legislation.

People in Logistics...

//26/01/2017

Talent in Logistics, a new and unique conference and awards event, will take place on 22nd June 2017 to recognise, celebrate and reward the people that are essential to the success of the UK logistics sector. This is the only event in the UK completely dedicated to training, learning and development for the 2.2 million people working in transport, warehousing and logistics. 

Cool contract for Broadland...

//

Broadland Radiators has built two giant, custom-made, radiators to help cool generator sets destined for the Culzean gas field in the North Sea.

EU emissions regulations...

//

Pyroban reports that the emissions regulations (EU 97/68/EC* Directive) have been amended to support the special application of diesel engines, such as those in forklifts, used in potentially explosive atmospheres, where safety is paramount.

Latest Molokini News

How to Get More Email Signups...

01/01/1970

Never underestimate the value of email subscribers.  These valuable soft leads often end up as your most loyal clients or customers… with the right amount of gentle persuasion.  

Molokini Behind New Website...

//26/01/2017

The web design team at Molokini Marketing was thrilled to have been chosen to re-design the new website for the nation’s leading materials handling accrediting body and training provider, RTITB.

IDEAL National Championship...

01/03/2017

The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.

Visuals and Video in PR

//24/10/2016

They said that video killed the radio star, but is the new, visual online media age pushing out PR as well? 

3 Quick Fixes to Boost Your...

01/01/1970

In an increasingly competitive marketplace, the old adage that “all PR is good PR” no longer rings true.

5 Questions to Kick Start...

//10/10/2016

You might be doing PR already. You might even be getting some results. But is your PR strategy lacking focus, or worse still, non-existent?