Author : Molokini
Halloween is just around the corner and what better time to start thinking about wickedly festive ways of boosting your digital marketing efforts, than over the most loved celebration of Autumn? From tempting offers to eye-catching social media posts, holidays are the ideal time to add additional oomph to your existing marketing campaigns... and Halloween is no exception.
Running a giveaway leading up to Halloween is a great tactic for building up your audience and increasing sales. A few Halloween contest ideas that you can employ are Halloween costume contests, scariest short story contest or even a scream contest. To find a winner, let the community vote for their favourite.
If you want to go even bigger, 'Trick-or-Treat' themed scavenger hunts work well. Leave clues or ‘treats’ on certain pages of your website to encourage customers to browse. When they find them all, they win a prize.
Spellbinding Social Media Shares
What better way to share in the festivity (and get some exposure) than with a solid Halloween social media strategy? Images (graphics, videos and photos) are crucial. Share photos or videos of the team in costume, carve a pumpkin with your logo and design some branded images for distribution across your social media platforms. For added enthusiasm, post supplemental content, such as interesting Halloween articles and recipes, around the 31st to get people checking back and visiting your pages.
Otherworldly Offers for Loyal Subscribers
Why not use this time of year to ‘treat’ your email subscribers and show them you value their ongoing custom? Offer a Halloween voucher, or think up other opportunities to offer discounts and special offers to get people to schedule services or sign up for appointments in advance.
All in all, Halloween is about fun and it would be a real lost opportunity to miss out. No matter your industry or sector, there is a whole world of possibility to be had in jumping on the holiday-inspired digital marketing bandwagon. If you are interested in helping your business stand out by engaging in a seasonal marketing strategy this year, see how Molokini can help.
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