Author : Molokini
Halloween is just around the corner and what better time to start thinking about wickedly festive ways of boosting your digital marketing efforts, than over the most loved celebration of Autumn? From tempting offers to eye-catching social media posts, holidays are the ideal time to add additional oomph to your existing marketing campaigns... and Halloween is no exception.
Running a giveaway leading up to Halloween is a great tactic for building up your audience and increasing sales. A few Halloween contest ideas that you can employ are Halloween costume contests, scariest short story contest or even a scream contest. To find a winner, let the community vote for their favourite.
If you want to go even bigger, 'Trick-or-Treat' themed scavenger hunts work well. Leave clues or ‘treats’ on certain pages of your website to encourage customers to browse. When they find them all, they win a prize.
Spellbinding Social Media Shares
What better way to share in the festivity (and get some exposure) than with a solid Halloween social media strategy? Images (graphics, videos and photos) are crucial. Share photos or videos of the team in costume, carve a pumpkin with your logo and design some branded images for distribution across your social media platforms. For added enthusiasm, post supplemental content, such as interesting Halloween articles and recipes, around the 31st to get people checking back and visiting your pages.
Otherworldly Offers for Loyal Subscribers
Why not use this time of year to ‘treat’ your email subscribers and show them you value their ongoing custom? Offer a Halloween voucher, or think up other opportunities to offer discounts and special offers to get people to schedule services or sign up for appointments in advance.
All in all, Halloween is about fun and it would be a real lost opportunity to miss out. No matter your industry or sector, there is a whole world of possibility to be had in jumping on the holiday-inspired digital marketing bandwagon. If you are interested in helping your business stand out by engaging in a seasonal marketing strategy this year, see how Molokini can help.
Latest Client News
Broadland Radiators has built two giant, custom-made, radiators to help cool generator sets destined for the Culzean gas field in the North Sea.
Pyroban reports that the emissions regulations (EU 97/68/EC* Directive) have been amended to support the special application of diesel engines, such as those in forklifts, used in potentially explosive atmospheres, where safety is paramount.
IDEAL Networks has extended its reach in Asia with the opening of a new IDEAL INDUSTRIES office in Shanghai, China.
Stuttgart-based logistics company Agility has replaced its fleet of electric trucks with new Hyster® H1.8FT LPG forklifts, enabling the company to increase handling capacity and extend service intervals in the growing automotive logistics area of the business.
Norwich (UK) firm, Broadland Radiators, which supplies the oil and gas industry with engine radiators, has undergone a management buyout (MBO).
Network installation and support company Staley Technologies has cut the cost of equipping their fleet by 68% by purchasing a combination of IDEAL Networks certifiers and network transmission testers, equating to a saving of over USD $1 million.
Latest Molokini News
The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.
They said that video killed the radio star, but is the new, visual online media age pushing out PR as well?
In an increasingly competitive marketplace, the old adage that “all PR is good PR” no longer rings true.
You might be doing PR already. You might even be getting some results. But is your PR strategy lacking focus, or worse still, non-existent?
The NaviTEK NT Plus and Pro network testers from IDEAL Networks have received a number of time- saving updates to help technicians carry out network troubleshooting and maintenance on both copper and fibre cable even more efficiently.
IMHX is fast-approaching and what better time than now to ask the digital marketing, PR and web professionals at Molokini Marketing how to help your materials handling related business be unforgettable?
Whether you want to increase brand awareness and engage with potential customers via social media before the day, or take advantage of industry press, we can help.