Big Brands Benefit From Training LGV Drivers to Act Professionally, Says RTITB


Author : Molokini

10/11/2017

 

Being a proficient, professional LGV driver is about more than the skills learned to handle the vehicle safely and efficiently on the road. It is also about being an ambassador for the company and the brand. According to RTITB, the largest Driver CPC Consortium in the UK and Ireland, more businesses, particularly well-known brands in the logistics and retail sector, are seeing the benefits of training their LGV drivers in professional conduct.
 
“LGV drivers are on the ‘front line’ and are often the face of a business, as the first, and sometimes only, person a customer interacts with,” says Laura Nelson, Managing Director for RTITB. “To make the best first impression, it’s essential that employers and drivers understand the importance of professionalism. This both protects and benefits the reputation of the business.”
 
“Professional conduct training from RTITB can be easily incorporated into compulsory Driver CPC Periodic Training,” explains Laura. “This helps employers to educate drivers in their legal, professional and social responsibilities. Investment in this type of training also gives drivers a sense of how important their job is, and helps to develop their professional skills and career.”
 
The vast RTITB Driver CPC Periodic Training library includes a number of relevant topics to equip drivers with the skills they need to exhibit professional conduct and company values.  The ‘Professional Driver’ module covers many contributing factors to professionalism, and the responsibilities of a driver, such as working time regulations, load safety and traffic regulations, as well as customer relations and interactions with the public. However, it also goes into greater depth on other important topics that can sometimes be overlooked in LGV driver training, such as ‘Diet, Mood and & Driving’, ‘The Effects of Anger on Driving’ and ‘Representing the Company’.
 
The ‘Representing the Company’ topic highlights the importance of being part of a team, and teaches drivers how their behaviour with colleagues and customers, as well as interactions with other road users, can impact the company’s image. It also addresses conduct on social media, explaining how posting or reacting to content, even if not directly about the company, can cause potentially negative exposure for the employer, as well as harm to the individual and their employment prospects. To ensure that drivers are truly representing the company and brand as required, RTITB Driver CPC training can also be tailored to incorporate the values and ethos of an individual company. 
 
As part of the ‘Professional Driver Roles and Responsibilities’ training module, drivers have opportunity to learn about their role and responsibilities as professionals working within the road freight industry. This includes guidance on being courteous to other road users, and driving safely and responsibly, such as indicating in good time, not driving aggressively and leaving plenty of space between vehicles, for example. 
“LGV drivers usually wear a company uniform and drive a branded truck, which basically acts as a huge advertising hoarding for the business,” says Laura. “If a driver lacks proper professionalism on the road, or in interactions with others, this can seriously damage a company’s reputation.  Correct training is a simple, proven way to protect against this.”
 
To find out more about how Driver CPC Periodic Training from RTITB can help ensure driver operations are carried out safely, efficiently and professionally in accordance with company values, visit www.rtitb.co.uk/cpc-17 or call our specialist team on +44 (0) 1952 520207.
 

Latest Client News

Last few early bird tickets...

//22/02/2018

Only a limited amount of Early Bird tickets for the Talent in Logistics 2018 Conference & Awards remain.  The special discounted prices for attending the daytime conference, evening awards event or both, are only available until 2nd March 2018.

New Compact Stackers From...

//21/02/2018

Hyster Europe has launched a new series of compact stacker trucks for stacking, storing, transporting or picking in tight spaces.

How to hold your own wine...

//20/02/2018

With ‘Dry January’ over, it’s the perfect time to discover why staying in is the new going out. So why not sample the nation’s favourite tipple* and hold a wine tasting at home?

RTITB Event to Help Training...

//19/02/2018

With new data protection laws on the horizon, RTITB is hosting an event to help logistics and transport training providers ensure that they comply.

Industry leaders get behind...

//15/02/2018

As the Talent in Logistics Conference and Awards 2018 approaches, more transport and logistics industry leaders have confirmed their involvement in the event.

Lift truck training goes...

//12/02/2018

RTITB is set to transform the future of materials handling equipment training and assessments with the launch of MyRTITB TrainingFriend PRO – an Android app which makes the training administration and testing process completely paperless for the very first time.

Latest Molokini News

Molokini Takes to Twitter and...

01/01/1970

On the 1st February, the Molokini Marketing team set up a live Twitter board at the Worthing Assembly Hall on behalf of Worthing and Adur Chamber of Commerce to showcase the buzzing businesses at the Better Business Event 2018. 

Stopham Vineyard Launches...

01/01/1970

Stopham Vineyard (founded in 2007 when winemaker Simon Woodhead planted 21,000 vines across 15-acres in Sussex) unveiled a brand-new website early this year, designed and built by Molokini Marketing. 

Logistics and Transport...

01/01/1970

To get your year off to a flying start in 2018, you may be thinking about attending materials handling, manufacturing, transport or shipping industry trade shows and forums.

Molokini Site Wins ‘Website...

01/01/1970

Luxury Swimming Pool & Spa company Guncast took home the coveted title of ‘Website of the Year’ at this year’s UK Pool & Spa Awards, which were held on the 4th December at The Vox Conference Centre, for a website built earlier this year by Worthing marketing agency, Molokini Marketing.

PR trends to look out for in...

//04/12/2017

As the year draws to a close, Molokini’s PR experts are looking ahead to 2018’s PR trends. But first, what were the top PR trends this year?

Materials Handling...

//31/10/2017

Although we’re fast approaching the end of 2017, there is still a range of events for the materials handling, manufacturing, ports and shipping industry taking place.