3 Quick Fixes to Boost Your Engineering Brand’s PR


Author : Molokini

In an increasingly competitive marketplace, the old adage that “all PR is good PR” no longer rings true. PR and marketing does not just exist to raise awareness of your brand, it’s about reputation and getting noticed for the right reasons. So how can you help ensure the press releases for your engineering company get the right exposure? Consider these quick PR fixes from Molokini.

1: Engage with your PR target audience

It’s all too easy to think about what you want to say and not what customers or media audiences are interested in hearing about.  Make sure your marketing and PR topics are relevant by taking a look outside of your own engineering business for inspiring, shareable information that can be tailored to fit your brand.

Quick Fix: Get involved in relevant discussions on social media for inspiration and new ideas while also building your engineering brand’s online visibility. Follow influential and relevant people and news sources to see what other engineering experts are talking about and what subjects generate the most engagement.  Maybe you can offer a new take on these topics in your next press release or blog post? For example, how do updates in standards and directives affect your customers?

2: Deliver a punchy press release

A properly crafted press release is what will get your engineering business in the news. Hundreds will land in an editor’s inbox every day, so yours has to pack a punch. The title is the most important part of your press release as this will be the subject line of your email and the first thing an editor will see.

Quick Fix: Make your press release title short and snappy. Most emails only show the first 75 characters of the subject line, so ideally your title should fit this space (remember those on smartphones will see even less!)  The title should tell the editor the most important points of the press release in the most attention-grabbing way possible, but don’t try and be too clever. While fun puns and abundant alliteration may be perfect for some publications, it may not be for others.  We find that statistics work well in PR for engineering firms

3: Go multimedia in your PR

So you’ve nailed your press release title and got the editor to read on.  With hectic schedules and tight deadlines, simply sending a well written story may not be enough to capture their interest. So how do you keep their attention? 

Quick Fix: Include high quality, hi-res, professional images that will look great in their publication as well as catching their eye on an email.  With many media having a strong online presence, consider including a link to some video that they can embed on their website.  Or why not create an infographic about your engineering PR story? Visual content will stand out both to an editor and on the page, plus it has great online ‘shareability’ to help further extend your engineering brand’s reach.

Getting editors, readers and potential customers interested is only the first step. Keeping them engaged is the key for generating the PR exposure that will help your business thrive. Take the time to apply these quick fixes to a regular stream of insightful press releases to enjoy boosting the profile of your engineering brand. 

However, once you’ve got the editors engaged, how do you make your press releases work for you on Google? Learn more about our SEO service.

 

Latest Client News

Last few early bird tickets...

//22/02/2018

Only a limited amount of Early Bird tickets for the Talent in Logistics 2018 Conference & Awards remain.  The special discounted prices for attending the daytime conference, evening awards event or both, are only available until 2nd March 2018.

New Compact Stackers From...

//21/02/2018

Hyster Europe has launched a new series of compact stacker trucks for stacking, storing, transporting or picking in tight spaces.

How to hold your own wine...

//20/02/2018

With ‘Dry January’ over, it’s the perfect time to discover why staying in is the new going out. So why not sample the nation’s favourite tipple* and hold a wine tasting at home?

RTITB Event to Help Training...

//19/02/2018

With new data protection laws on the horizon, RTITB is hosting an event to help logistics and transport training providers ensure that they comply.

Industry leaders get behind...

//15/02/2018

As the Talent in Logistics Conference and Awards 2018 approaches, more transport and logistics industry leaders have confirmed their involvement in the event.

Lift truck training goes...

//12/02/2018

RTITB is set to transform the future of materials handling equipment training and assessments with the launch of MyRTITB TrainingFriend PRO – an Android app which makes the training administration and testing process completely paperless for the very first time.

Latest Molokini News

Molokini Takes to Twitter and...

01/01/1970

On the 1st February, the Molokini Marketing team set up a live Twitter board at the Worthing Assembly Hall on behalf of Worthing and Adur Chamber of Commerce to showcase the buzzing businesses at the Better Business Event 2018. 

Stopham Vineyard Launches...

01/01/1970

Stopham Vineyard (founded in 2007 when winemaker Simon Woodhead planted 21,000 vines across 15-acres in Sussex) unveiled a brand-new website early this year, designed and built by Molokini Marketing. 

Logistics and Transport...

01/01/1970

To get your year off to a flying start in 2018, you may be thinking about attending materials handling, manufacturing, transport or shipping industry trade shows and forums.

Molokini Site Wins ‘Website...

01/01/1970

Luxury Swimming Pool & Spa company Guncast took home the coveted title of ‘Website of the Year’ at this year’s UK Pool & Spa Awards, which were held on the 4th December at The Vox Conference Centre, for a website built earlier this year by Worthing marketing agency, Molokini Marketing.

PR trends to look out for in...

//04/12/2017

As the year draws to a close, Molokini’s PR experts are looking ahead to 2018’s PR trends. But first, what were the top PR trends this year?

Materials Handling...

//31/10/2017

Although we’re fast approaching the end of 2017, there is still a range of events for the materials handling, manufacturing, ports and shipping industry taking place.