Author : Molokini

01/03/2017

Molokini Marketing Builds Website for IDEAL National Championship

The IDEAL National Championship is a competition created by IDEAL Electrical, a trusted leader in the development of dependable products and technology for a number of industries, including electrical and wire processing, aerospace, lighting, automotive and the alternative energy industries.

The goal of the competition was to showcase the abilities of electrical professionals, students and apprentices across the United States.

Central to the organisation and promotion of the championship was the user-friendly, Joomla website, built by Molokini Marketing, based in Worthing, West Sussex (UK).

In the first stages of the competition, the responsive website featured a fully integrated online registration system for teams of students and professionals as well as individual students and professionals – resulting in a final number of 24,000 competitors.  To manage this high volume of competitors, Molokini also built a backend database that allowed system administrators to easily manage and update user data via csv files.

In the final stages of the competition, the website was updated to display the winning finalists for each category (individual professionals, individual students / apprentices, teams of professionals and teams of students / apprentices) in containers on the homepage of the website.  In addition, Molokini built a competition bracket for both the individual and team categories as well, where competitors could see who they were pitted against and track the progress of rivals throughout the duration of the competition finals.  All of the data for these brackets and finalists were managed through the Joomla CMS.

Overall, the design of the site was clean and functional – utilising existing IDEAL Electrical colour palettes, with emphasis on overall functionality and data management.  Thanks to the intuitive customer experience and site navigation, the site was a great success for the recruitment of competitors using mobile devices, particularly iPads and iPhones, and interacting with said competitors throughout the duration of the event.

‘We are incredibly proud of our work for this exciting event and the success it’s helped to bring to IDEAL Electrical and the championship competitors themselves, over the past year.’  Says Molokini Director Nik Webb.  ‘It was the perfect combination of a good user interface / experience and backend functionality, for system administrators.’

To read more and view photos from the competition, visit the highlights section on the Electrical Construction and Maintenance magazine or check out the IDEAL Electrical Facebook page.

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